Business cards, for many of us, the first thing that pops into our minds is that infamous scene from American Psycho and the thousands of memes it has spawned since. For others, the business card is a way of getting your name out there, your brand across and your network growing.

So, what is it about the humble business card that makes it such an effective networking tool? Whether you’re going for the subtle off-white colouring or gold foil business cards, here is why they are important for your business repertoire.

Why use business cards for getting your name out there?

Business cards are still a highly effective marketing tool, allowing business people to get their names out and spread the word about what they have to offer.

Here are just a few reasons why business cards are the way to go:

• * Your business card creates a first impression for potential clients & customers. They may just keep it with them & use it when the time is right.

• * They are an amazing marketing tool: they rarely get discarded and this means it will still provide marketing for your brand weeks or months after you’ve handed it to the recipient.

• * Business cards are far more personal than digital marketing or emailing. You generally have to physically hand them out to the recipient, which involves meeting them in person. If you make a good first impression, this person will more than likely be happy to hold on to your business card.

• * Business cards show that you care about your business and want other people to know it. If someone asks for your business card and you don't have one - you may not look the part.

• * Solid business cards are typically shown to other people and distributed betweens colleagues and contacts. A well-designed, creative business card is a great way to spread the word about your service.

• * Business cards provide great value for money. They are inexpensive and don’t cost nearly as much as other forms of marketing.

How to make the most of your business cards

Business cards are incredibly versatile and can be distributed anywhere you go. Carry them around in your wallet and be prepared to hand them out to potential customers/clients/contacts etc. Business cards provide a subtle yet effective marketing method at networking events like expos, conferences, meetings and functions. People will always put them in their pocket and may just get the business card out when they require your business!

How to design a high quality business card

If you are providing a B2B service, the best business cards are always clean and corporate. For businesses that are offering something to customers, you can always make your business cards more fun and inviting. You’ll have to include your business name, your name and extra contact details like emails, shop locations etc. It’s a good idea to get professionals to help design the right business cards for your target audience.

They are simply an awesome way to network

While there are many forms of marketing out there today, the business card is still an awesome way to win the contact or customer’s attention. All you have to do is ensure the card’s design aligns with your brand, before having them made up and distributing them at functions, conferences, expos and more! It’s a great way to win potential clients/customers and always makes you look like a true pro.