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How do communication skills affect the success of the leader and the whole team?

Influence: Communication Skills for Management & Leadership

Communication processes allow people to interact. In order for people who interact with each other to become a group and begin to work for a shared goal, it is necessary to move from simple conversations to communication. It is communication that serves as the leader's main tool, using which the leader can effectively influence their followers. 

The way a leader communicates with the group members is determined by: 

  • * The size of the group (in a large group, the leader is more likely to use the mechanisms of suggestion and infection, and in a small group - persuasion and imitation);
  • * The main goals (in a group focused on relationships, the leader will choose different forms and means of communication than in a group focused on a task);
  • * Personal and socio-demographic characteristics of the group members (youth group; group including only men or only women; group consisting of former military personnel; etc.);
  • * Personal characteristics of the leader (the way of communication greatly depends on the leader's worldview, and the level of expressiveness depends on the leader's temperament). 

The characteristics of a leader and a manager, while not mutually exclusive, have some differences.


Leader’s way of communication

Manager’s way of communication

The main goals

Bringing all of the group members together in order to achieve one goal.

Coordination, monitoring and evaluation of group members’ activities to achieve the group goal.

The mutual status of partners


Communication between people with the same status - conversation "on equal terms"

Subordinate communication between people with different statuses

Communication focus


Socially oriented (regulation of the content and means of communication, interaction at different social role levels)

The main content of the goal

The concept of the future development of the group

Facts, statistics, decisions

Subjects of control over the communication situation

All members of communication

The manager


Place in the communication network


Predominantly decentralized (allows to create a trustful atmosphere within the group)

Mainly centralized (allows to control the execution of tasks)

Functional types of communication that are predominant

Conversation, speech

Orders, meetings, reports, negotiations

The predominant form of influence



The focus on mutual understanding

High - regardless of the situation

Situationally determined


The effectiveness of the leader's communication with the group members is influenced by the level of their communicative competence, which consists of: 

  • * Formed verbal (listening, speaking, reading and writing) and non-verbal (facial expressions, gestures, postures, intonations, etc.) skills that ensure the transmission and receiving of information, personal impact and perception of a situation;
  • * Developed perceptual social skills (the ability to understand the feelings and thoughts of the interlocutor; navigate in a communication situation which means navigating in the psychosocial context; form a normal impression of another person, understand the psychological properties of a person and specifics of their behavior through the mechanisms of empathy and identification; emotionally regulate the process of understanding);
  • * Developed interactive abilities (the ability to develop a strategy and tactics of interaction, organize it correctly, agree on the communication plans with the participants in accordance with the shared group goal; choose the optimal behavior model by taking into account the situation and individual characteristics of other subjects of communication). 

More questions left? The Cosmitto team will help you develop and improve your leadership and management communication skills and achieve success in your workplace. 

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