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The Times

From pride rounds to rainbow guernseys, sports can be smarter when it comes to diversity and inclusion

  • Written by Rory Mulcahy, Associate Professor of Marketing, University of the Sunshine Coast

Professional sports organisations regularly promote and develop initiatives to support diversity, equity and inclusion.

While sport has the power to change attitudes by sparking conversations about political issues and social initiatives, sports organisations and teams face risks, as initiatives can backfire and spark unwanted controversies.

The NR...

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