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Men's Weekly

Communal bathing was a public good. Then it got hijacked by wellness culture

  • Written by Jennifer E. Cheng, Researcher and Lecturer in Sociology, Western Sydney University
Communal bathing was a public good. Then it got hijacked by wellness cultureSergey Mironov/Getty

Bathhouses are making a wave in Australia and overseas. And it’s not an isolated trend; it reflects the broader advancement of the global wellness economy, which some reports suggest is outpacing even IT and sport in growth.

The Australian wellness sector, too, is booming. According to a report from the Global Wellness...

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