" The event is a 'Celebration of Watch Culture," bringing new depth and perspective to the world of horology through an exceptional gathering of more than 45 prestigious international watch maisons, renowned industry leaders, discerning collectors, and passionate enthusiasts from across the globe.

Designed as a dynamic platform for sharing and discovery, The event will feature The Symposium, an engaging forum of conversations with leading voices in horology, alongside exclusive exhibitions and curated showcases that offer visitors an intimate encounter with exceptional timepieces and the latest innovations in watchmaking. Siam Paragon Bangkok Watch Week 2026 will take place from 22–27 September 2026 at Siam Paragon, with a vision to position Bangkok as a Global Watch Destination and one of Asia's most significant destinations for watch culture.

Entering its second year, Siam Paragon Bangkok Watch Week 2026 welcomes more than 45 prestigious watch brands, including A. LANGE & SOHNE, BIANCHET, BOUCHERON, BREITLING, BVLGARI, CARTIER, CHOPARD, FRANCK MULLER, GRAND SEIKO, HUBLOT, IWC SCHAFFHAUSEN, JAEGER-LECOULTRE, LOUIS ERARD, PANERAI, PIAGET, TAG HEUER, TIFFANY & CO., ULYSSE NARDIN, VACHERON CONSTANTIN, and ZENITH.

The 2026 edition also welcomes a distinguished line-up of new participating brands, including AMIDA, BEHRENS, BLANCPAIN, BREGUET, BREMONT, CVSTOS, DAVID CANDAUX, GERALD CHARLES, GIRARD-PERREGAUX, GREUBEL FORSEY, JACOB & CO., L.LEROY, MB&F, NORQAIN, OMEGA, ORIS, PARMIGIANI FLEURIER, RESSENCE, ROGER DUBUIS, SPEAKE-MARIN, TUDOR, and UNIVERSAL GENEVE.

The event will further enrich engagement within the global watch community through The Symposium, a distinguished platform dedicated to the exchange of knowledge, expertise, and the stories behind the art of watchmaking. Bringing together international brand executives, master watchmakers, renowned collectors, and influential industry figures. In a significant milestone for the event, Siam Paragon Bangkok Watch Week 2026 is honored to welcome the Fondation Haute Horlogerie (FHH), the world's leading authority on horological culture, to co-host a special edition of The Symposium.

The celebration will also feature an impressive lineup of novelties, Southeast Asia's debuts, and world premieres from some of the industry's most prestigious watch maisons and independent watchmakers. Reflecting its rapid ascent on the global horological calendar, this year's Bangkok Watch Week has more than doubled the participation of leading international brands, bringing together an unprecedented spectrum of revered watch maisons and acclaimed independent creators. Siam Paragon Bangkok Watch Week 2026 aims to further establish Bangkok as a leading Global Watch Destination.

• World Premieres and the Latest Innovations in Fine Watchmaking

One of the most anticipated highlights of Siam Paragon Bangkok Watch Week 2026 will be the unveiling of significant new timepieces and collections from more than 45 leading international watch brands. Showcasing over 200 exceptional novelties valued at hundreds of millions of baht, the event reflects strong confidence in Bangkok and the growing influence of the global collector community.

Among the standouts, Roger Dubuis will present the global debut of its iconic Knights of the Roundtable collection, offering watch enthusiasts a bold expression of creativity and mechanical mastery. Universal Genève will also make its highly anticipated Southeast Asian debut, providing a rare opportunity for the region's watch community to experience the next chapter of the legendary Swiss watchmaker.

Collectors and enthusiasts can also explore The Exhibition, a dedicated showcase of the latest releases, limited editions, horological masterpieces, grand complications, rare treasures, and exceptional collections, offering an up-close encounter with some of the finest creations in contemporary watchmaking.

• The Symposium: Shaping the future of horology through dialogue and discovery by leading global voices

At the heart of Siam Paragon Bangkok Watch Week 2026 is "The Symposium," conceived as a platform for storytelling and meaningful dialogue surrounding the art and science of watchmaking. Through the perspectives of brand founders, senior executives, watchmakers, creators, and influential figures from the world of haute horlogerie,

This year, The Symposium has been expanded in both the number of sessions and the capacity of its dedicated space, enabling an even wider community of collectors and enthusiasts to participate in these exclusive conversations, with a total of 18 sessions taking place throughout the event.

Among the most anticipated speakers is Mr.Georges Kern, Group CEO of Breitling, a leading figure in the Swiss watch industry, who will share his perspectives on the future direction of the industry and his vision for building a watch brand that remains meaningfully connected with audiences in the modern world during The Symposium on The Breitling Journey- Georges Kern, on Brand Legacy, Community and the Future of Watch Culture.

Also taking part is Mr. Emmanuel Breguet, Vice President and Head of Patrimony, who will share insights into the history of Breguet and the maison's legacy of innovation surrounding the Tourbillon, commemorating the 225th Anniversary of the Tourbillon. His participation offers collectors and horology enthusiasts a rare opportunity to hear directly from an individual with a profound connection to the maison's heritage.

Throughout the six-day programme, The Symposium will feature a distinguished line-up of sessions, including:

• The Symposium on CVSTOS: Beyond Tradition - Material Innovation in Modern Watchmaking with Sassoun Sirmakes – CEO
• The Symposium on Piaget with Pierre Guerrier - Business Developer and Watchmaking Expert
• The Symposium on Universal Genève Returns: The Beginning of A New Era for Le Couturier De La Montre with House of Brands CEO Georges Kern and Universal Genève Managing Director Gregory Bruttin
• The Symposium on Vacheron Constantin with Morgan Maillard - Style and Heritage Expert
• The Symposium on Franck Muller with Nicolas Rudaz - CEO
• The Symposium on Roger Dubuis: Astronomy Meets Geneva Watchmaking Excellence-Introducing the Excalibur Biretrograde Perpetual Calendar with Jean-Philippe Bonneau, Chief Marketing Officer
• The Symposium on Jacob & Co. Inheriting the Impossible with Benjamin Arabov – CEO
• The Symposium on Grand Seiko: The Evolution of Precision with Takashi Sakamoto - Vice President & Jonathan Bues - Communications and Brand Advisor
• The Symposium on TUDOR: A Century of TUDOR with Cole Pennington
• The Symposium on Gerald Charles with Federico Ziviani – CEO
• The Symposium on Bvlgari: The Art of Time with Emma Behaeghel - Regional Managing Director, Bulgari South Asia Pacific
• The Symposium on Norqain with Tobias Küffer - Vice President

The programme will also feature the Watch Collector Symposium, creating a dedicated platform for collectors to exchange perspectives, experiences, and insights. Further enhancing the programme, the Fondation Haute Horlogerie (FHH) will join the event to present an exclusive Symposium programme, making The Symposium a unique platform that connects people with the stories behind watchmaking, from creative concepts and craftsmanship to the heritage of individual maisons and perspectives on the future of haute horlogerie.

• A World-Class Experience Making Its Southeast Asian Debut

Beyond exhibitions and conversations, Siam Paragon Bangkok Watch Week 2026 will offer visitors an immersive experience through "The Experience," a dedicated experience showcasing distinctive innovations and specially curated activities from participating watch brands.

A key highlight will be the official Southeast Asian debut of the "Academy Lounge" by Fondation Haute Horlogerie Academy (FHH Academy). For collectors, brand executives, industry professionals, and individuals with a passion for horology, the Academy Lounge will provide access to expert guidance and educational resources from the Fondation Haute Horlogerie (FHH), a globally recognized organization dedicated to advancing knowledge, preserving the cultural heritage of fine watchmaking, and promoting international standards of understanding and appreciation for haute horlogerie.

Visitors will have the opportunity to deepen their knowledge of horology through a structured learning experience and take part in assessments leading to the FHH Certification, an internationally recognized certification that reflects an established standard of knowledge in fine watchmaking.

The Experience will also feature a diverse range of exclusive activities presented by leading watch brands, offering visitors the opportunity to explore horology through multiple dimensions, including craftsmanship, creativity, technical innovation, and design, through experiences created exclusively for Siam Paragon Bangkok Watch Week 2026.

By creating an unprecedented horological phenomenon across all dimensions, encompassing insightful dialogues on watchmaking culture, immersive exhibitions, and exclusive showcases, Siam Paragon Bangkok Watch Week 2026 is not merely a venue where brands and collectors meet. Instead, it serves as a premier Watch Culture Platform that unites people, knowledge, craftsmanship, cultural heritage, and the future vision of the horological world. It stands as a celebration of the science, art, craftsmanship, and enduring legacy of watchmaking, driven by the ultimate mission to elevate Bangkok into the epicenter of watch culture in Asia and a landmark destination on the global horology calendar.

Siam Paragon Bangkok Watch Week 2026 will take place from 22–27 September 2026 at Siam Paragon, bringing together the world of fine watchmaking in a celebration designed to position Bangkok firmly on the global horological map as a Global Watch Destination.

For further information, event updates, and registration, please visit www.bangkokwatchweek.com or follow Instagram: @bangkokwatchweek.


Hashtag: #BangkokWatchWeek2026 #SIAMPIWAT #SiamParagon #SiamParagonBangkokWatchWeek2026 #LuxuryWatchDestination

The issuer is solely responsible for the content of this announcement.

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