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How unhealthy ultra-processed foods are designed and marketed to make us crave them

  • Written by Kelly Garton, Senior Research Fellow in Population Health, University of Auckland, Waipapa Taumata Rau
How unhealthy ultra-processed foods are designed and marketed to make us crave themGetty Images

Consumption of ultra-processed foods – including soft drinks, snacks and ready meals – is growing worldwide, despite evidence they are unhealthy.

Ultra-processed foods (UPFs) make up about 70% of packaged food products on supermarket shelves, and even more in convenience stores.

In our new research, we explore how companies...

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