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Men's Weekly

Social media has supercharged real estate marketing – and made it cheaper. But it also brings risks

  • Written by Piyush Tiwari, Professor of Property, The University of Melbourne
Social media has supercharged real estate marketing – and made it cheaper. But it also brings risksCanva, Wikimedia, The Conversation, CC BY-NC

Whether using newspaper or television ads, posters or signposts on the front lawn, the mechanism for selling a home has been the same for many decades: broadcast the message to the crowd and hope the right person finds it.

Even the rise of modern online listing platforms, such as Domain and...

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