What makes a book a bestseller? It’s tricky
- Written by Agata Mrva-Montoya, Lecturer, Department of Media and Communications, University of Sydney
Zety Akhzar/ShutterstockIt is a truth generally acknowledged that authors and publishers want their books to become bestsellers. Bestseller lists, especially those published in prestigious media outlets, such the New York Times, or publishing industry magazines are important marketing tools for publishers, and useful selection tools for...





