How Paris 2024 became the most meme-d Olympics ever
- Written by Naomi Smith, Lecturer in Sociology, University of the Sunshine Coast
Paris 2024 might go down in history as the most meme-d sporting event ever. Traditionally, the International Olympic Committee (IOC) has focused on broadcast media such as free-to-air television as its primary medium, with rights holders paying big bucks.
In Australia, Channel 9 reportedly paid A$305 million to secure the rights to broadcast the...





