Elon Musk has turned X into a globally influential media platform – and there’s more to come
- Written by Lewis Mitchell, Professor of Data Science; Director, Adelaide Data Science Centre, University of Adelaide
kovop/ShutterstockDuring the recent United States presidential election campaign, tech billionaire Elon Musk’s social media platform X (formerly Twitter) saw record high usage.
The platform – and Musk in particular – played a pivotal role promoting the views of newly elected president Donald Trump.
This is something Musk was very...





