when you berate people for bad behaviour, they do it more
- Written by Peter Bragge, Director of Health Programs, BehaviourWorks Australia; Lead, Monash-McMaster Social Systems Evidence Collaboration, Monash Sustainable Development Institute, Monash University
JAMES GOURLEY/AAPCOVID-19 is a rare moment in time where individual behaviours can have profound impacts on society.
To address some of the negative impacts, politicians are talking to the public using a style familiar to anyone who has looked after children: forceful and direct appeals to stop engaging in unhelpful behaviours.
Take the example of...





