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The Times

The government is spending almost A$24m to convince us to accept a COVID vaccine. But will its new campaign actually work?

  • Written by Jessica Kaufman, Research Fellow, Vaccine Uptake Group, Murdoch Children's Research Institute
The government is spending almost A$24m to convince us to accept a COVID vaccine. But will its new campaign actually work?from www.shutterstock.com

The federal government’s A$23.9 million COVID-19 vaccination information campaign, launchedyesterday, aims to reassure the public about vaccine safety and effectiveness. It will also provide information about the vaccine rollout.

We’ve only just started to see the campaign materials appearing online, but the...

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