Hashtag
Men's Weekly

New Brand, Diverse Experience, Value Beyond Insurance FTLife Officially Renamed CTF Life with the Launch of "CTF Life • CIRCLE"

HONG KONG SAR - Media OutReach Newswire - 23 July 2024 - FTLife Insurance Company Limited ("FTLife") today announced that it has officially changed its name to Chow Tai Fook Life Insurance Company Limited ("CTF Life") and revealed its new brand identity.

The company also launched the "CTF Life * CIRCLE" membership programme, leveraging the diverse conglomerate of Chow Tai Fook Group ("the Group") to provide quality lifestyle experiences and create value beyond insurance.

CTF Life’s Chief Executive Officer Man Kit Ip (middle), alongside the company’s management team and event ambassador Linda Chung officially unveil the new brand identity.
CTF Life’s Chief Executive Officer Man Kit Ip (middle), alongside the company’s management team and event ambassador Linda Chung officially unveil the new brand identity.

CTF Life's Chief Executive Officer Man Kit Ip, alongside the company's management team officially unveiled the new brand identity today at a ceremony held in "The GalaMuse", CTF Life's concept centre. The company also invited actress and singer Linda Chung to be the event ambassador. An integrated marketing campaign highlighting the new name "CTF Life" will be rolled out across online and offline platforms from today, including the prominent rooftop LED billboard at a grade-A commercial building on Hong Kong Island as well as the sizable outdoor advertisement at the Royal Hong Kong Yacht Club, overlooking Victoria Harbour, all of which are strategically planned to enhance the brand awareness.

New brand name: unchanged commitment

Man Kit Ip, Chief Executive Officer of CTF Life, said: "The launch of the new brand marks a new milestone in the company's development. With a near 40-year legacy, CTF Life is among the most well-established life insurance companies in Hong Kong. With our new brand identity and unique positioning, we will further strengthen our collaboration with the diverse conglomerate of the Group, leveraging its robust financial strength and strategic investments across the globe to continue to expand our service network and optimise our products and services. We aspire to become a leading insurance company in the Greater Bay Area."

Man Kit Ip added, "With the brand promise of creating value beyond insurance, we are dedicated to supporting customers and their loved ones in navigating life's journey with personalised planning solutions, lifelong protection and diverse lifestyle experiences."

"CTF Life * CIRCLE" membership programme: bringing diverse experience

Launched alongside the new brand, the "CTF Life * CIRCLE" membership programme is designed to fully embody the brand promise. Featuring "diverse experience", "lifestyle privileges" and access to the Chow Tai Fook Group's "membership alliance", the programme provides customers and their families with exceptional lifestyle experiences.

With three tiers of membership - Diamond, Gold and Basic - members can enjoy exclusive offers and privileges within the Group's diverse conglomerate, covering hotel accommodation, dining, education, health services and more. Members also enjoy access to benefits across the Group's membership alliance, which will initially include memberships of New World CLUB and KLUB 11 and is set to further expand to encompass CTF Club (Chow Tai Fook Jewellery's membership programme) and NWC Club (New World China's membership programme), thereby extending its reach to benefit an even broader membership base in Hong Kong and mainland China.

Brand promise: creating value beyond insurance

The new brand design features turquoise as the primary colour, symbolising the endless vitality that propels the continuous growth and development of CTF Life. The colour scheme also includes earth tones, which represent the company's dedication to environmental sustainability. The new icon, brand story essence, is composed of four dynamic flowing lines, which vividly reflects CTF Life's unwavering commitment to supporting customers and their loved ones throughout their life journey - from wellbeing, growth and healthcare to legacy. The prominent new brand identity shown on the rooftop LED billboard at a grade-A commercial building on Hong Kong Island and the outdoor advertisement at the Royal Hong Kong Yacht Club will add a fresh element to the Hong Kong skyline. It is also set to make an appearance through advertisements on buses and taxis running in the city. The two brand videos showcasing the new brand and the highlight of "CTF Life * CIRCLE" will be broadcast on television, MTR in-train TV, digital and social media platforms, as well as prominent locations at the Group's diverse conglomerate, starting today.

The company announced its plan to change its name to CTF Life in April. Since then it has received positive feedback from customers and partners. CTF Life remains committed to achieving collaborative success and sustainable growth together with all stakeholders. This name change will not affect its model of collaborating with business partners or its day-to-day management and operation of existing policies, including protection, benefits, fees and returns.Hashtag: #CTFLife

The issuer is solely responsible for the content of this announcement.

About CTF Life

Chow Tai Fook Life Insurance Company Limited ("CTF Life") is proud of its rich, nearly 40-year legacy in Hong Kong. CTF Life is a wholly-owned subsidiary of NWS Holdings Limited (Hong Kong Stock Code: 659) and one of the most well-established life insurance companies in Hong Kong. As a member of Chow Tai Fook Enterprises Limited, CTF Life consistently strengthens its collaboration with the diverse conglomerate of the Cheng family ("Chow Tai Fook Group" or "the Group") to support customers and their loved ones in navigating life's journey with personalised planning solutions, lifelong protection and diverse lifestyle experiences. By leveraging the Group's robust financial strength and strategic investments across the globe, CTF Life aspires to become a leading insurance company in the Greater Bay Area while continuously creating value beyond insurance.

Business News

Prudential and Prudence Foundation Provide Free Mental Health Support to Vulnerable Communities

In partnership with Intellect, the programme will be launched in Malaysia and Vietnam to make mental healthcare more accessible for vulnerable or at-risk groups HONG KONG SAR - Media OutReach Newswir...

Hashtag.net.au - avatar Hashtag.net.au

Trend Micro Named a Leader in IDC MarketScape for CNAPP

HONG KONG SAR - Media OutReach Newswire - 2 July 2025 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today announced it has been named as a Leader in the IDC Marke...

Hashtag.net.au - avatar Hashtag.net.au

Drug & Medical Device & Aesthetics, 肌顏態 was displayed at the CSD2025, The GeneQueens and 金因敷 launch was grandly held in Changsha

HONG KONG SAR - EQS Newswire - 2 July 2025 - On June 27, 2025, Uni-Bio Science Group Limited (the "Group")grandly held a new medical aesthetics product launch event in Changsha, releasing the high-end...

Hashtag.net.au - avatar Hashtag.net.au

Amazon Singapore Unveils a Week of Prime Day Deals and a Special Public Maze Event for Prime Day 2025

Prime members can access exclusive deals from brands such as Neutrogena, FOREO, Resto, Cricut, Pigeon, PicassoTiles and Coca-Cola from 8 – 14 July. Free Public event: Amazon Prime Day Maze at Suntec...

Hashtag.net.au - avatar Hashtag.net.au

Themed Forum of "Mountain Biodiversity and Our Life" to Kick off "Guizhou Example" Empowering Global Mountain Eco-treatment

GUIYANG, CHINA - Media OutReach Newswire - 2 July 2025 - Recently, Eco Forum Global Guyang 2025 announced at a press briefing that the themed forum "Mountain Biodiversity and Our Life" will be held i...

Hashtag.net.au - avatar Hashtag.net.au

Asia's First Porsche Design Tower Offers Revolutionary Luxury Living Experience to Bangkok's Vibrant Japanese Community

STUTTGART, GERMANY / TOKYO, JAPAN - Media OutReach Newswire - 24 June 2025 - Porsche Design Tower Bangkok emerges as a defining statement of excellence in luxury automotive-inspired living. As Asia's...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

Telehealth Could be the Catalyst for Better Heart Health in Australia

Hashtag.net.au - avatar Hashtag.net.au

Image by stockking on Freepik Heart disease is one of the leading causes of death in Australia despite decades of advancements in medicine and health education campaigns. More than 400 Australians ...

Disability Care in Melbourne: What Families Need to Know in 2025

Hashtag.net.au - avatar Hashtag.net.au

If you’re supporting a loved one with a disability in Melbourne, you’ll know how important it is to find the right care—and how overwhelming it can be to navigate the system. With the National Disab...

Online Medical Certificate Services: Essential Features to Look Out For

Hashtag.net.au - avatar Hashtag.net.au

"Discover top online medical certificate services! Essential features to look for to get trusted and efficient results." Choosing high-quality services is essential for ensuring reliable, efficient, ...