Best Business Marketing

Watsons Innovates In-store Experiences for Customers in Asia, USD250 Million Investment in 6,000 New and Upgraded Stores in Two Years

HONG KONG SAR - Media OutReach Newswire - 6 June 2024 - Watsons, the flagship health and beauty brand of AS Watson Group, has been putting customers at the heart of its business.

As customers' expectations for a seamless and enjoyable shopping experience continue to rise, in 2023, Watsons invested in opening and upgrading over 2,200 O+O (Offline plus Online) stores across 15 markets in Asia, Europe, and the Middle East. The company expects to have over 3,800 new and refitted O+O stores by the end of 2024.

Watsons Innovates In-store Experiences for Customers in Asia

According to Malina Ngai, Group CEO of AS Watson, "As the leading health and beauty retailer in Asia, we're committed to offering our customers the highest quality range of products at great value, as well as providing them with a very pleasant shopping experience. We constantly hear from our customers about where we can improve, and we work closely with key brands to improve category-specific experience. Watsons has been at the forefront of revolutionising the in-store environment for customers, and over these two years, we are investing USD250 million in new store opening and upgrading existing stores across our 15 operating markets."

"We are opening over 1,200 new stores in 2023-24 and investing in refitting approximately 4,800 stores in the same period. This means 75% of the store portfolio in Asia will provide a more innovative and upgraded experience for our customers."

Redefining the Beauty Experience

Watsons stores have been designed to appeal to modern beauty lovers seeking a more exciting shopping experience. Recently, Watsons China has introduced Watsons Pink, where the entire interior design revolves around a captivating pink color theme, creating an ambiance that is particularly appealing to young customers. Additionally, spa services are offered in the stores, allowing customers to pamper themselves while shopping.

Meanwhile, a designated Beauty Playground zone has been introduced in the new concept stores in Watsons China. The Beauty Playground zone offers customers a fashionable and trendy experience-led makeup space, with access to on-hand makeup artists who can offer advice and expertise, as well as the opportunity to try out different looks and play around with colour cosmetics.

Watsons Taiwan has transformed its store into an aesthetically pleasing space that is perfect for social media. The stylish makeup zone features a lipstick-shaped makeup table and a circular pink light box on the ceiling. Additionally, Watsons offers My Colour Studio, where customers can receive seasonal colour analysis which helps them understand their skin tone, eye, and hair colour and find the perfect color palette for their clothing, makeup, and hair.

Watsons Malaysia takes shopping to a whole new level of fun and engagement. In addition to a variety of experiential zones such as My Beauty, Hair Studio, and Watsons To Go, they have introduced a K-pop Land dedicated to showcasing K-beauty products. The vibrant, colourful, and Instagrammable design of this zone attracts young customers, who can enjoy memorable moments with their friends while shopping together. Additionally, a Kid's Wonderland has been introduced, providing a perfect opportunity for customers to shop with their children and enjoy quality family time together.

Unleashing Professional Health Experience

To meet the needs of the growing number of health-conscious customers, Watsons has also introduced a revitalising shopping experience for those seeking health products and personalised health consultations. Watsons Hong Kong has redesigned its flagship store, introducing the HealthQ health decoding station. This station features pharmacists, Chinese medicine practitioners, and nutritionists who provide personalised health consultations, vaccinations, and health assessments to help customers stay healthy.

At Watsons Thailand, an enhanced health experience has been unveiled, featuring a modern and stylish store design along with a diverse selection of health products. To help customers in their personal journey to wellness, a private health consultation room has been introduced where pharmacists can provide personalised and professional advice tailored to individual needs.

"Watsons understands that simply providing the best products is no longer sufficient to meet the needs of our customers," Ngai further emphasised. "We're committed to continuous expansion and innovation, offering the best O+O customer experience. Watsons will always strive to inspire our 100 million loyal members to Look Good, Do Good, and Feel Great with us."

Hashtag: #ASWatson

The issuer is solely responsible for the content of this announcement.

Business News

KingChi X BK8 E-Sport Collaboration Captivates Fans

PHNOM PENH, CAMBODIA - Media OutReach Newswire - 14 June 2024 - KingChi, a renowned rapper known for his smooth rhymes and hit songs such as "Confusion, 1 life, Fed up" has recently been making waves...

Hashtag.net.au - avatar Hashtag.net.au

UXLINK Surpasses 10 Million Users: A Historic Milestone in Blockchain and SocialFi

In-Depth with Bob Ng, CTO of UXLINK: Unveiling the Data Innovations Powering UXLINK’s Success SINGAPORE - Media OutReach Newswire - 12 June 2024 - UXLINK has surpassed 10 million registered users, s...

Hashtag.net.au - avatar Hashtag.net.au

Galaxy Macau Ascends As The Premier Integrated Resort in Asia, Securing A Trio Of Regional Accolades

The resort’s esteemed property and hotel management teams have garnered an impressive 14 “Travel + Leisure” 2024 Asia Pacific Luxury Awards MACAU SAR - Media OutReach Newswire - 14 June 2024 - Gal...

Hashtag.net.au - avatar Hashtag.net.au

The Cornerstone of Trust: JUHBZ Proudly Receives the US MSB License

COLORADO, UNITED STATES - Media OutReach Newswire - 15 June 2024 - The global financial technology sector has received a significant announcement as JUHBZ, one of the most trusted cryptocurrency exc...

Hashtag.net.au - avatar Hashtag.net.au

The Disseminator of Encryption Knowledge, the Educational Mission of JUHBZ

COLORADO, UNITED STATES - Media OutReach Newswire - 15 June 2024 - JUHBZ, a globally trusted cryptocurrency trading platform, is not only renowned for its high security standards, user-friendly trad...

Hashtag.net.au - avatar Hashtag.net.au

The Compliance Commitment and New Journey of JUHBZ with the Canadian MSB License

COLORADO, UNITED STATES - Media OutReach Newswire - 15 June 2024 - JUHBZ, a globally leading cryptocurrency exchange platform, recently announced a significant milestone in its business development:...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

Tackling the Green Goodness: Investigating Grain Grass Juice Powder

Hashtag.net.au - avatar Hashtag.net.au

Within the bustling world of health and wellness, the exploration for nutrient-rich superfoods is ceaseless. Among the verdant contenders stands barley grass, a powerful source of vitamins, minerals...

Investigating the World of Veggie Lover Protein Powder: A Plant-Powered Elective

Hashtag.net.au - avatar Hashtag.net.au

In later a long time, the notoriety of veganism has surged, driven by concerns for wellbeing, natural maintainability, and creature welfare. As more individuals grasp plant-based diets, the request ...

The Power of Permanence: Why Dental Implants Are Worth It

Hashtag.net.au - avatar Hashtag.net.au

In the realm of tooth replacement options, dental implants reign supreme as the pinnacle of modern dentistry. While dentures and bridges offer temporary solutions, dental implants stand out for thei...

Electric Sit-Stand Desks for Specific Professions: Tailoring to Your Needs

Hashtag.net.au - avatar Hashtag.net.au

Electric sit-stand desks, a modern solution to sedentary work habits, are adjustable desks that allow users to transition between sitting and standing positions with ease. The primary function of th...

Tomorrow Business Growth