Hashtag
Men's Weekly

Watsons Innovates In-store Experiences for Customers in Asia, USD250 Million Investment in 6,000 New and Upgraded Stores in Two Years

HONG KONG SAR - Media OutReach Newswire - 6 June 2024 - Watsons, the flagship health and beauty brand of AS Watson Group, has been putting customers at the heart of its business.

As customers' expectations for a seamless and enjoyable shopping experience continue to rise, in 2023, Watsons invested in opening and upgrading over 2,200 O+O (Offline plus Online) stores across 15 markets in Asia, Europe, and the Middle East. The company expects to have over 3,800 new and refitted O+O stores by the end of 2024.

Watsons Innovates In-store Experiences for Customers in Asia

According to Malina Ngai, Group CEO of AS Watson, "As the leading health and beauty retailer in Asia, we're committed to offering our customers the highest quality range of products at great value, as well as providing them with a very pleasant shopping experience. We constantly hear from our customers about where we can improve, and we work closely with key brands to improve category-specific experience. Watsons has been at the forefront of revolutionising the in-store environment for customers, and over these two years, we are investing USD250 million in new store opening and upgrading existing stores across our 15 operating markets."

"We are opening over 1,200 new stores in 2023-24 and investing in refitting approximately 4,800 stores in the same period. This means 75% of the store portfolio in Asia will provide a more innovative and upgraded experience for our customers."

Redefining the Beauty Experience

Watsons stores have been designed to appeal to modern beauty lovers seeking a more exciting shopping experience. Recently, Watsons China has introduced Watsons Pink, where the entire interior design revolves around a captivating pink color theme, creating an ambiance that is particularly appealing to young customers. Additionally, spa services are offered in the stores, allowing customers to pamper themselves while shopping.

Meanwhile, a designated Beauty Playground zone has been introduced in the new concept stores in Watsons China. The Beauty Playground zone offers customers a fashionable and trendy experience-led makeup space, with access to on-hand makeup artists who can offer advice and expertise, as well as the opportunity to try out different looks and play around with colour cosmetics.

Watsons Taiwan has transformed its store into an aesthetically pleasing space that is perfect for social media. The stylish makeup zone features a lipstick-shaped makeup table and a circular pink light box on the ceiling. Additionally, Watsons offers My Colour Studio, where customers can receive seasonal colour analysis which helps them understand their skin tone, eye, and hair colour and find the perfect color palette for their clothing, makeup, and hair.

Watsons Malaysia takes shopping to a whole new level of fun and engagement. In addition to a variety of experiential zones such as My Beauty, Hair Studio, and Watsons To Go, they have introduced a K-pop Land dedicated to showcasing K-beauty products. The vibrant, colourful, and Instagrammable design of this zone attracts young customers, who can enjoy memorable moments with their friends while shopping together. Additionally, a Kid's Wonderland has been introduced, providing a perfect opportunity for customers to shop with their children and enjoy quality family time together.

Unleashing Professional Health Experience

To meet the needs of the growing number of health-conscious customers, Watsons has also introduced a revitalising shopping experience for those seeking health products and personalised health consultations. Watsons Hong Kong has redesigned its flagship store, introducing the HealthQ health decoding station. This station features pharmacists, Chinese medicine practitioners, and nutritionists who provide personalised health consultations, vaccinations, and health assessments to help customers stay healthy.

At Watsons Thailand, an enhanced health experience has been unveiled, featuring a modern and stylish store design along with a diverse selection of health products. To help customers in their personal journey to wellness, a private health consultation room has been introduced where pharmacists can provide personalised and professional advice tailored to individual needs.

"Watsons understands that simply providing the best products is no longer sufficient to meet the needs of our customers," Ngai further emphasised. "We're committed to continuous expansion and innovation, offering the best O+O customer experience. Watsons will always strive to inspire our 100 million loyal members to Look Good, Do Good, and Feel Great with us."

Hashtag: #ASWatson




The issuer is solely responsible for the content of this announcement.

Business News

Party Venues Adelaide: Finding the Perfect Space for Every Celebration

Whether it’s a milestone birthday, engagement, wedding, corporate function, or casual get-together, the success of any celebration often depends on the venue. Adelaide, with its vibrant culture and ...

Hashtag.net.au - avatar Hashtag.net.au

The Future of the Pizza Box: Sustainability and Eco-Friendly Innovations

The pizza box may seem like a simple piece of packaging, but it plays a central role in one of the world’s favorite foods. Millions of pizzas are delivered every day, and with them come millions of ...

Hashtag.net.au - avatar Hashtag.net.au

The Ultimate Guide to Choosing the Right IT Consulting Partner in 2025

In today's fast-paced business environment, technology is no longer just a support function; it's a strategic enabler. For many businesses in Perth, navigating the complexities of IT can be a daunti...

Hashtag.net.au - avatar Hashtag.net.au

Headless WordPress for Australian SMEs: Unlocking Flexibility and Speed

Taking a look at the Australian small and medium-sized enterprise landscape and their web presence, the period of WordPress domination has been almost a few decades. Its ease of use, the price, and an...

Hashtag.net.au - avatar Hashtag.net.au

Shopify Plus for Enterprise: Scaling Your Business for Global Markets

In today's ever-faster digital environment, Australian enterprises are entering international markets rapidly. Since eCommerce is the actual engine for global trade, it needs to be able to select the ...

Hashtag.net.au - avatar Hashtag.net.au

5 Vital Advantages of Using Seamless Tubes in Engineering

In the world of engineering, the selection of materials is paramount. The right choice can mean the difference between a structure that stands the test of time and one that crumbles under pressure. Am...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

How to Choose the Right Earplugs for Sleeping: A Comprehensive Guide

Hashtag.net.au - avatar Hashtag.net.au

Getting a restful night's sleep is essential for overall health and well-being. For many, external noises—be it a snoring partner, traffic, or noisy neighbors—can disrupt sleep patterns. One effective...

How Teen Depression Differs from Normal Adolescent Mood Swings

Hashtag.net.au - avatar Hashtag.net.au

Adolescence is often described as a turbulent period of life. Hormonal changes, social pressures, academic stress, and the search for identity all combine to make the teenage years emotionally inten...

Why Regular Visits to a Trusted Dentist Matter More Than You Think

Hashtag.net.au - avatar Hashtag.net.au

Seeing a dentist is often associated with pain or emergency situations. However, routine dental visits play a much larger role in maintaining not only oral health but your overall wellbeing. Whether...