Hashtag
Men's Weekly

Digital marketing should be about people, not numbers



Most people are looking at digital marketing from the wrong angle. Businesses need to be thinking about people rather than the marketing channel used.

People must be at the heart of every digital marketing campaign,” says Binh, An Nguyen, CEO of Adelaide digital agency Market Ease. “In the real world, a person uses multiple devices: desktops, tablets and smartphones. They are also using multiple platforms like Google and Facebook. So when the person is treated as the channel, rather than the website, platform or the device, this completely changes the way you do digital marketing.”

“Companies that treat digital marketing as just ‘traffic’ will think only in terms of numbers and volume, believing that increasing sales is simply about increasing traffic. This often also means increasing the costs. However, when you look at each website visitor as a person with real problems, challenges, aspirations and wants, you can tailor your messaging to that particular person, based on their frustrations and needs, regardless of the website they visit or the device they use.”

Market Ease client, Hyundai Motor Company Australia uses this concept to optimise their digital marketing campaigns. Depending on the car model people look at, advertising is tailored to that person and for that particular vehicle. The user is also taken on a journey from research through to enquiry, appointment, test-drive and ultimately the purchase. This approach resulted in the doubling of internet leads for Hyundai in the span of three months.

“Having a tailored approach for each group of users allows our advertising messages to be a lot more specific and relevant, which increases our bottom line,” says Glenn Forster, Sales Academy & Training Manager of Hyundai Motor Company Australia.

Nguyen’s advice is to focus on his 4 P's of digital marketing:

People – Understanding exactly who you are selling to, their demographics and their psychographics.
Problem – Identifying the problems they are experiencing that you can solve.
Phase – Understanding what phase of the buying cycle they are in: attention, interest, desire, consideration, intention, evaluation or purchase.
Promise – How your solution promises to add significant value to the person.

“Understanding these four Ps will help you create targeted, relevant messages offering people guidance along their purchasing journey, and making their experience with your messages much more relevant, therefore, maximising your sales and conversions”, Nguyen says.

To find out more about how to convert your visitors into buying customers, visit www.marketease.com.au

Business News

Tailored for Southeast Asia, Honored with German Red Dot Award, Midea Numen AC Brings Innovative Designs

ESSEN, GERMANY - Media OutReach Newswire - 30 May 2025 - Midea, the world’s No.1 residential inverter air conditioner company, has reached a new milestone as its Midea Numen air conditioner won the p...

Hashtag.net.au - avatar Hashtag.net.au

A Decade of Excellence: Huatai Securities Celebrates H-Share Anniversary

Huatai Securities has continuously expanded its international presence since its H-share listing a decade ago. Over the past ten years, Huatai Securities has facilitated nearly 600 d...

Hashtag.net.au - avatar Hashtag.net.au

Synology Premiers a Full Lineup of Advanced Data Management Solutions at COMPUTEX 2025

SINGAPORE - Media OutReach Newswire - 30 May 2025 - Synology showcased its latest lineup of innovations at COMPUTEX 2025, Taiwan, presenting a comprehensive solution portfolio spanning enterpris...

Hashtag.net.au - avatar Hashtag.net.au

The World Debt Situation Has Become More Unstable, Octa Broker warns

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 30 May 2025 - Traders and investors alike are unnerved by the recent turbulence in the bond markets. After Moody's—a major rating agency—downgraded ...

Hashtag.net.au - avatar Hashtag.net.au

Hong Kong-headquartered International Mediation Body Established

HONG KONG SAR - Media OutReach Newswire - 31 May 2025 - International mediation marked a significant milestone yesterday (May 30) with the establishment of the International Organization for Mediatio...

Hashtag.net.au - avatar Hashtag.net.au

CDC Sets the Bar for Ethical Innovation with APEA 2025 Win

Commerce Dot Com Sdn Bhd honoured with Corporate Excellence Award at APEA 2025 for driving ethical, inclusive, and impactful digital transformation in Malaysia’s public procurement sector. PETALING JA...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

Disability Care in Melbourne: What Families Need to Know in 2025

Hashtag.net.au - avatar Hashtag.net.au

If you’re supporting a loved one with a disability in Melbourne, you’ll know how important it is to find the right care—and how overwhelming it can be to navigate the system. With the National Disab...

Online Medical Certificate Services: Essential Features to Look Out For

Hashtag.net.au - avatar Hashtag.net.au

"Discover top online medical certificate services! Essential features to look for to get trusted and efficient results." Choosing high-quality services is essential for ensuring reliable, efficient, ...

The Importance of Having a Defibrillator in Public Spaces

Hashtag.net.au - avatar Hashtag.net.au

Life is uncertain! It is almost impossible to be 100% sure of the future, anything can happen to anyone at any time. However, in the case of Sudden Cardiac Arrests (SCA), the presence of an Automat...