Hashtag
Men's Weekly

Three things you must do before hiring a digital marketing agency



Have you got a business that has grown to the stage that you think you’re ready to take the plunge and outsource your digital marketing to an agency? Perhaps you have taken on a few new clients or sold an additional pallet of stock. Whatever the trigger, getting experts who truly understand the digital marketing options available, and which ones will be right for your business, will make a big difference to your business growth.


Binh Nguyen, CEO of Market Ease, a digital marketing agency that is working with some of Australia’s biggest brands, says “there are a few things you need to prepare before taking the plunge if you want to get the maximum value from the relationship. If you aren’t prepared, then you will be wasting time (and money!) while they do the prep for you.”

To hit the ground running with your new agency, there are three things you need to do first.


Know your ideal customer

Do you know your ideal customer? They are the ones that require little effort to attract, but who provide you with maximum return. What characteristics do these customers have in common? Being able to brief your agency on the customers you want them to target will help them tailor the marketing to reach the right people.

Nguyen says, “if you don’t currently know who your ideal customer is, try this little exercise:

Draw a table with two rows and columns, labelling one axis ‘Amount Of Effort’ and the other ‘Amount Of Return’. Now, identify types of customers who fit within each segment of your table. What are the characteristics of your customers that provide high return and require little effort? The ones who tend to purchase the most without you having to expend loads of energy converting them? Completing this exercise will help you prepare a great brief.”


Provide the Agency with a well thought out, in-depth brief

What is it that you want your agency to achieve? Do you want to increase awareness about a new product/service you are offering? Is your goal to increase the bottom line? Providing a detailed brief can be the difference between a campaign that generates the results you need and one that completely misses the mark. Nguyen adds that “an ideal agency brief includes clear objectives, success metrics, a budget and a clear timeline.”


Set-up Your Website Tracking & Goals

Typically, the first thing any digital marketing agency will do is set up your website tracking, your goals and conversions - so that they can objectively measure their performance. But, if you are able to correctly set up your tracking before meeting with an agency, not only does this allow them to focus on getting you results, but it also means you have been collecting data they can use when creating their first campaign.

John Wanamaker, a pioneer in marketing, has famously said: “Half the money spent on advertising is wasted; the trouble is knowing which half.” If you can get ahead of the game and prepare a great brief, outlining the characteristics of your ideal customer, and also set up your website analytics and tracking before you start talking to agencies, you will be a step ahead. By providing your potential agency with data about your customers, their behaviour and how they interact with your advertisements, you will be helping them spend money on the ‘right half’.

“So many companies approach agencies when they are unprepared. We find that we spend the first month of engagement setting things up to ensure that the marketing is trackable and that we are targeting the right customers. If the business owners do as much as they can to prepare first, we can focus on acquring conversions for our clients that little bit faster,“ says Nguyen.

If you want to know more about employing a digital marketing agency, or if you are already prepared and are investigating agencies, then check out www.marketease.com.au, one of Australia’s leading digital agencies who work with some of Australia’s leading brands.

Business News

VinFast sets new record at IIMS Surabaya 2025 with four awards, VF 3 named "Best EV City Car"

SURABAYA, INDONESIA - Media OutReach Newswire - 2 June 2025 - VinFast announces it has secured four prestigious awards at the Indonesia International Motor Show Surabaya (IIMS Surabaya) 2025. Achiev...

Hashtag.net.au - avatar Hashtag.net.au

June 2025 Market Outlook: Essential Economic and Geopolitical Events for Traders by Octa Broker

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 2 June 2025 - June 2025 is shaping up to be one of the most eventful months of the year for global markets...

Hashtag.net.au - avatar Hashtag.net.au

Jollibee Group recognized anew with Gallup Exceptional Workplace Award

Jollibee Group remains the sole Philippine-based company to be recognized by the prestigious award MANILA, PHILIPPINES - Media OutReach Newswire - 29 April 2025 - The Jollibee Group, one of the world...

Hashtag.net.au - avatar Hashtag.net.au

Vietnamese Agri Trade Mission to Iowa

IOWA, US - Media OutReach Newswire - 3 June 2025 - A delegation of the Ministry of Agriculture and Environment of Vietnam led by Minister Do Duc Duy began a trade mission to the United States, with t...

Hashtag.net.au - avatar Hashtag.net.au

Kenanga Investors Launches New Global Real Asset Fund

The Kenanga Alternative Series: Global Real Assets Fund offers investors exposure primarily to global real estate, precious metals, and commodities by employing proprietary investment models and adv...

Hashtag.net.au - avatar Hashtag.net.au

Bensang Pharmaceuticals Officially Enters Japanese Duty-Free Market, Opening a New Chapter in Health Consumption

TOKYO, JAPAN - Media OutReach Newswire - 3 June 2025 - Bensang Pharmaceuticals (China), a leading health and wellness brand, announced today that its full product line has officially entered Tokyo du...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

Disability Care in Melbourne: What Families Need to Know in 2025

Hashtag.net.au - avatar Hashtag.net.au

If you’re supporting a loved one with a disability in Melbourne, you’ll know how important it is to find the right care—and how overwhelming it can be to navigate the system. With the National Disab...

Online Medical Certificate Services: Essential Features to Look Out For

Hashtag.net.au - avatar Hashtag.net.au

"Discover top online medical certificate services! Essential features to look for to get trusted and efficient results." Choosing high-quality services is essential for ensuring reliable, efficient, ...

The Importance of Having a Defibrillator in Public Spaces

Hashtag.net.au - avatar Hashtag.net.au

Life is uncertain! It is almost impossible to be 100% sure of the future, anything can happen to anyone at any time. However, in the case of Sudden Cardiac Arrests (SCA), the presence of an Automat...