Breakthrough for Aussie exports to India
- Written by Caitlin Blair
In breakthrough news for Australian exporters, the Australian Made Campaign is pleased to announce that the famous Australian Made, Australian Grown (AMAG) logo is now formally registered as a trademark in India, Australia’s fifth largest export market.
This means that for the first time ever Australian exporters have a registered symbol that can be used on locally made or grown exports into India, which both establishes products as genuinely Australian and is legally protected under Indian law.
“The formal registration of the logo in India now provides an essential legal framework which exporters can rely upon in the event that the logo is copied or used without proper authority,” Australian Made Chief Executive Ben Lazzaro, said.
“India, which is among the fastest growing economies in the world, presents a huge opportunity for Aussie makers and growers and we’re proud to help our nation’s exporters leverage this emerging market.”
According to Austrade, the Australian Government's trade, investment and education promotion agency; Australia exported A$16,326 million worth of merchandise to India during the 2017-18 financial year. Goods regularly sent to India include agritech and dairy and premium food and beverages – in addition to goods from the resources division (such as oil and gas).
Austrade Trade Commissioner: India and Pakistan Dr Mark Morley, says that “India will offer Australian business more potential growth opportunities over the next 20 years than any other single market.”
“There's no single major market out to 2035 with more growth opportunities for Australian business than India. By 2035, the Indian economy will be one of the major poles of global economic power”, he said.
The logo registration work was carried out by Australian Made Campaign Partner Wrays, Australia’s largest independent intellectual property specialist firm.
The registration covers 10 classes (Classes 3, 5, 20, 25, 29-33 and 35) that extend to a wide range of products including:
- 3 – cleaning products, soaps, toiletries, cosmetics
- 5 – pharmaceuticals, veterinary pharmaceuticals, infant formula
- 20 – furniture
- 25 – clothing and footwear
- 29-33 – food and beverages
- 35 – retail services
The formal registration of the AMAG logo in India follows its registration in other key export markets including USA, China, Singapore and Korea where it is highly recognised as Australia’s mark of authenticity.
To find out more about applying to use the AMAG logo visit: www.australianmade.com.au.
ABOUT THE AUSTRALIAN MADE, AUSTRALIAN GROWN LOGO
The green-and-gold Australian Made, Australian Grown (AMAG) logo is the only registered country-of-origin certification trade mark for the full range of genuine Australian products and produce.
It has been helping Australian consumers, farmers, processors and manufacturers for more than thirty years.
The AMAG logo can only be used on products that are registered with the not-for-profit organisation Australian Made Campaign Limited. The strict set of rules governing the logo’s use also require that it must always be used with one of five descriptors; ‘Australian Made’, ‘Australian Grown’, ‘Product of Australia’, ‘Australian Seafood’ or ‘Australian’ (for export use only). To use the logo goods must meet the criteria set out in Australian Consumer Law as well the more stringent Australian Made, Australian Grown Logo Code of Practice. More than 2700 businesses are registered to use the AMAG logo, which can be found on some 20,000 products sold here and around the world.
Australian Made Campaign Limited is located at Level 4, 111 Coventry St, Southbank, VIC 3205.
Annette Densham & Becca McGregor
