Amazon Singapore Unwraps 12 days of Incredible Deals this Black Friday from 21 November to 2 December
- Shoppers can enjoy 12 days of exciting deals from top local and international brands, including Dyson, De'Longhi, SMEG, Bose, Hasbro, Bioderma and more
- Celebrate Black Friday at Amazon.sg Holiday Playground with exciting activities during selected time periods on 22 and 23 November at SuperPark Singapore
Shoppers can find major savings on top brands like Dyson, De'Longhi, SMEG, Bose, Hasbro, Bioderma and more across categories from electronics to groceries at amazon.sg/blackfriday. With a wide selection of products, deals for various types of shoppers, and free & fast delivery on eligible items, holiday shopping has never been more convenient.
Bringing the festive cheer early, Amazon Singapore will be transforming SuperPark Singapore at Suntec City into the Amazon.sg Holiday Playground. At selected time periods on 22 to 23 November, visitors of all ages are invited to explore over 20 engaging stations, from Flying Fox zip lines to a Black Friday maze with exclusive deal previews. With activities like the Ninja Track obstacle course offering opportunities to win Amazon.sg vouchers, families can enjoy a fun mix of play and shopping rewards. Entry is just S$4.99 (UP S$33.90 for adults, S$22.90 for children) per participant aged 1 year and above. Entry is limited to 400 pax each day during selected time periods, on a first come first served basis (T&Cs apply).
| Entry Fee*: | S$4.99 and flash your Amazon.sg app. *cash notes only |
| Date*: | Friday, 22 November: 12:00 PM – 3:00 PM Saturday, 23 November: 3:00 PM – 6:00 PM *Queues will be allowed one hour prior to the event. |
| Venue: | Suntec City Mall, #02-477 (North Wing) |
"At Amazon Singapore, we're excited to bring some early festive cheer with our Black Friday Sale, offering fantastic savings on top brands across various kinds of products, so our customers can find something they love. We're also thrilled to invite families to join us at the Amazon.sg Holiday Playground at SuperPark, where participants of for all ages are invited to join in the fun and where there will be plenty of opportunities to win great prizes. It's our way of making the holiday season a little brighter and shopping a lot more enjoyable for our customers," said Peter Li, Director, China & Singapore, International Store, Amazon.
Embrace the holiday spirit with incredible savings this Black Friday on Amazon.sg
Explore amazing holiday discounts across a wide range of categories. Here's a sneak peek at some of the greatest deals from popular brands, offering you the perfect blend of festive cheer and savings—while stocks last*.
- Home & Kitchen
- Up to 50% off SMEG, with additional $50 off $300
- Up to 50% off Joseph Joseph
- Up to 40% off Tineco, Dibea and Ecovacs vacuum cleaners
- Up to 35% off De'Longhi Coffee Machines, Thermos and Oxo
- Up to 30% off Dyson Superior Innovation, INKBIRD Kitchen Essentials, Philiips Domestic Appliances, Hydroflask and Govee Smart Lightings
- Up to 30% off Sodastream, with additional $25 off $250
- Up to 30% off Le Creuset, with additional savings of up to $30 off
- Up to 30% off Tefal and WMF, with additional 10% off min spend of S$100
- Up to 30% off Nespresso, with additional S$10 off every S$100 spend (capped at S$50 discount)
- Up to 70% off for book lovers of all ages
- Up to 50% off business & career books - guide to success
- Up to 50% off Hasbro Toys & Collectibles including from Transformers, Nerf and Star Wars
- Up to 50% off Clarks and Teva
- Up to 40% off Melissa & Doug, VTech, Learning Resources, Barbie and Crayola
- Up to 35% off Barbie, Hot Wheels and Disney
- Up to 35% off Dickies, Hanes, Columbia, Lee and Tommy Hilfiger
- Up to 50% off on Sennheiser, with additional vouchers up to S$20 off
- Up to 45% off selected items from SanDisk, Samsung, Razer, Lexar, Crucial
- Up to 40% off Bose products, with additional 7% off with min spend of S$250
- Up to 40% off on Spigen phone cases
- Up to 30% off on LG, with additional vouchers up to S$350 off
- Up to 30% off Trigkey Mini PCs and Beelink PCs
- Up to 30% off UGREEN, ORICO and Lencent
- Up to 30% off SoundPEATS earbuds and headphones
- Up to 60% off Bioderma
- Up to 50% off Dr Scholl
- Up to 50% off Sukin
- Up to 40% off Quest Nutrition, CREST, Philips Sonicare
- Up to 40% off Neutrogena
- Up to 35% off E.L.F, Neutrogena, NYX Professional Makeup
- Up to 30% off Renpho Wellness Product
- 50% off top selling items such as Authentic Tea House Ayataka Carton, CASILLERO DEL DIABLO Cabernet Sauvignon Red Wine, 750 ml, Heineken Silver Lager Beer Can, 320ml (Pack of 24), Attack ActivClean+ Laundry Stick 46s and Oreo Vanilla Biscuits Multipack, 248.4g (Carton of 12) on Amazon Fresh
- Up to 50% off Dettol All in One Laundry Pods, Finish 100 Tabs, Finish All in One Ultimate Plus, Dettol Body Wash and Finish Dishwashing Tablets on Amazon Fresh
- Up to 35% off Biona Organic, Harvest Box, Remedy Kombucha on Amazon Fresh
- Up to 35% off Walcher, Canter, Chateau on Amazon Fresh
- Up to 30% off carton deals from Wyeth Nutrition, Nestle NAN, Lactogen and Gerber on Amazon Fresh
- Up to 30% off Attack and Magiclean on Amazon Fresh
- Up to 30% off wines on Little Farms on Amazon.sg
- Buy 2 get 20% off frozen fruits on Little Farms on Amazon.sg
- Buy 1, get 1 free on selected items across categories such as makeup, haircare, health & personal care, exclusive and house brands on Watsons on Amazon.sg
This holiday season, Amazon Singapore makes it easy to save, shop, and spread joy, all in one seamless experience.
- Christmas Gift Guides: As the holiday season approaches, shoppers are eager to find the most attractive deals. To simplify your gift-giving, Amazon.sg presents an extensive array of products across various budgets in its curated gift guides, available at amazon.sg/christmas-store.
- Extended Change of Mind Returns: Enjoy the convenience of holiday shopping with Amazon.sg's extended change of mind returns policy. For items purchased between 1 November and 31 December 2024, customers can return items until 31 January 2025.
- Hassle-Free Returns: Have an item from Amazon International Store to return? Benefit from hassle-free returns with options for pick-up from your address or drop-off at designated centers.
- Seamless local and international purchases: Amazon.sg customers who are not Prime members can now combine items shipped by Amazon locally (including Fulfilled by Amazon) with those from our International Store to reach a S$60 minimum spend needed to qualify for free shipping.
- Amazon x Shop for Good: Support Local Causes with Holiday Shopping: As customers shop for holiday gifts for their loved ones on Amazon.sg, they can also support meaningful causes that resonate with them by exploring wishlists from 16 non-profit organizations in Singapore through the Amazon x Shop for Good wishlist initiative.
Additional savings this Black Friday Sale
- Amazon.sg Gift Cards: Amazon.sg Gift Cards offer an easy, simple, and convenient gifting experience, providing access to an extensive selection of products on Amazon.sg at Amazon.sg/giftcard. Purchase an Amazon.sg Gift Card worth S$200 to receive additional S$15 credit from 21 November till 2 December
- Promotions:
- NSmen and NSFs users can now use their LifeSG credits on Amazon.sg. From now till 2 Dec, get 1% off when using LifeSG credits via PayNow. Visit amazon.sg/lifesgpaynow for more information.
Enjoy greater savings of up to $15 off when shopping on Amazon.sg. From 21 November till 2 December, visit amazon.sg/bankpromotions for more information.
- DBS cardholders can get S$10 off S$180 with code DBSBFS10, or get S$15 off S$220 with code DBSBFS15
- Citibank Mastercard cardholders can get S$12 off min. S$200 with code CITIMCBFS12
- HSBC cardholders can get S$8 off S$150 with code HSBCBFS8
- JCB cardholders can get 15% off min S$100, capped at S$50 when they spend on Amazon.sg or Amazon Fresh on Amazon.sg with code JCB15OFF
- UnionPay cardholders can get 10% off min S$130, capped at S$20 when they spend on Amazon.sg or Fresh on Amazon.sg with code CUPBFS10
- PayLater by Grab users can get $15 off $220 with code GRABBFS
- Atome users can get $10 off $200 with code ATOMEBFS
- All Prime customers can enjoy S$5 off S$100 on Amazon Fresh on 29 November only.
- Additionally, all Amazon.sg customers who are DBS cardholders can enjoy $6 off $130 from 21 November till 2 December.
- New Prime customers can enjoy 50% off their first order with a minimum spending of S$40, capped at S$20 on Amazon Fresh from 29 November till 2 December. They can also enjoy S$100 off the first 6 orders on Amazon Fresh from now till 31 December.
- Little Farms on Amazon.sg
- Repeated Little Farms customers on Amazon.sg can enjoy S$15 off their order with minimum spending of S$150 from 22 November till 23 November and 29 November till 30 November.
- New Little Farms customers on Amazon.sg can enjoy S$8 off with a minimum spending of S$100 from 22 November till 23 November and 29 November till 30 November.
Unlock great value this holiday season with a Prime membership – Free & Fast Delivery*, Easy Returns, Exciting Deals, and High-quality Entertainment
New customers can enjoy a 30-day free trial when they sign up for Amazon Prime. For just S$4.99 a month or S$49.90 per year, Prime members can gain excess to an array of exclusive benefits throughout the holiday season:
- Exclusive Prime Member discounts: Amazon.sg introduced a new benefit for Prime members—up to 10% off on over a million products on Amazon.sg *
- Free & Fast Delivery*: Enjoy free and fast delivery on millions of eligible items across domestic selection, as well as International Store, making holiday shopping more convenient than ever. On Amazon Fresh, Prime members can also enjoy free delivery on selected delivery windows for orders of S$100 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg, and more.
- High-quality Entertainment: As families gather for the holidays, Prime members can enjoy access to Prime Video and Prime Gaming—all included in one affordable subscription. These entertainment options add warmth to cosy holiday gatherings, creating opportunities for shared moments with loved ones.
Hashtag: #BlackFridaySale #AmazonSG
The issuer is solely responsible for the content of this announcement.
Every Day Made Better with Amazon Prime
Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership offers a range of benefits including a discount of up to 10% on over a million eligible products on Amazon.sg, unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on domestic Prime eligible selection on Amazon.sg, free delivery on selected delivery windows for orders of S$100 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg, as well as early access to deals and exclusive deals. Prime is S$4.99 per month, and S$49.90 per year. Start a 30-day free trial of Prime at Amazon.sg/prime.
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