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The Times

an expert explains why we’re drawn to videos of random people winning big

  • Written by Adrian R. Camilleri, Associate Professor of Marketing, University of Technology Sydney

Yesterday, thousands of Sydneysiders gathered at the Opera House to watch the world’s most subscribed-to YouTuber, MrBeast, give away ten mostly luxury cars.

Beyond people who can drive, the crowd was also packed with children who decided to sit in the sun for hours just to watch others win prizes.

These fans knew what to expect. MrBeast,...

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