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how the right smells can encourage shoppers to buy healthier foods

  • Written by Megan Phillips, Senior Lecturer (Assistant Professor) in Marketing, Auckland University of Technology
how the right smells can encourage shoppers to buy healthier foodsWestend61/Getty Images

Imagine walking down the aisle of your local grocery store. The scent of mixed herbs catches your attention, mentally transporting you to a kitchen filled with the aroma of your favourite home-cooked meal.

Suddenly, you’re craving hearty minestrone soup or yearning for homemade beef lasagne. In an instant, your plans...

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