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The Times

Older people’s risk of abuse is rising. Can an ad campaign protect them?

  • Written by Joseph Ibrahim, Professor, Aged Care Medical Research Australian Centre for Evidence Based Aged Care, La Trobe University
Older people’s risk of abuse is rising. Can an ad campaign protect them?Nuttapong punna/Shutterstock

Elder abuse is an emerging public health and safety issue for communities of high-income countries.

The most recent data from Australia’s National Elder Abuse Prevalence Study, which surveyed 7,000 older people living in the community, found one in six self-reported being a victim of some form of abuse. But this...

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