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A probe into ‘forever chemicals’ in activewear lays bare fashion’s greenwashing problem

  • Written by Caroline Swee Lin Tan, Associate Professor in Fashion Entrepreneurship, RMIT University
A probe into ‘forever chemicals’ in activewear lays bare fashion’s greenwashing problemMart Production/Pexels

Have you ever paid more for a product because a brand told you it was good for you and the planet? Many activewear shoppers do exactly this, trusting that the “healthy” image on the label matches what is actually in the fabric. That trust is now being questioned.

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