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The Times

Black Friday sales are on again. To score a genuine bargain, it helps to go in with a plan

  • Written by Park Thaichon, Associate Professor of Marketing, University of Southern Queensland

Tomorrow is Black Friday, the official beginning of one of the biggest sales events of the year.

With so many consumers still feeling the cost-of-living pinch, it’s expected to once again bring bargain hunters out in droves.

While some sales have already started, market research company Roy Morgan estimates Australian shoppers will spend a...

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