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The Times

why sports teams and leagues aren’t just competing on the field

  • Written by Andrew Hughes, Lecturer in Marketing, Research School of Management, Australian National University
why sports teams and leagues aren’t just competing on the field vectorfusionart/Shutterstock

Not so long ago, sports and entertainment were separate: each had their own distinct place in our minds.

In the streaming era, that has become somewhat blurred. If anything, we now have to filter through all the types of content available to entertain us, rather than having to search from a limited range of offerings.

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