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The Times

businesses that use digital tools without a strategic plan will struggle in a tough economy

  • Written by Rod McNaughton, Professor of Entrepreneurship, University of Auckland, Waipapa Taumata Rau
businesses that use digital tools without a strategic plan will struggle in a tough economyMr.paripat niyantang/Shutterstock

Small businesses across Australia and New Zealand are facing one of their toughest periods in decades.

A flat economy and shifting consumer behaviour have put pressure on already thin operating margins. A 2024 survey by business finance company ScotPac found 29% of Australian small businesses say they could face...

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