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The Times

Hooked on a book, podcast or TV show? Here's how the story changes you

  • Written by Tom van Laer, Reader (Associate Professor) of Marketing, City, University of London
Hooked on a book, podcast or TV show? Here's how the story changes youReading alone is more likely to take you into the world of the story.Shutterstock

Every holiday season, you have new worlds at your fingertips. Reading books, listening to podcasts, and watching films and TV shows can help you break away from the frenzy of everyday life, and journey into other possible worlds.

As with any kind of travel, the...

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