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Men's Weekly

Designer fashion, nostalgia magnet - what's behind the rise and rise of the sneaker?

  • Written by Emily Brayshaw, Lecturer, Fashion and Design History, Theory, and Thinking, University of Technology Sydney
Designer fashion, nostalgia magnet - what's behind the rise and rise of the sneaker?The choice of sneaker often expresses its wearer's desires, dreams and aspirations.www.shutterstock.com

In June this year, hundreds of Australian shoppers queued – some overnight – to buy a pair of Yeezy Boost 350 V2 Black Static Adidas sneakers the moment they went on sale. Before lining up, customers had to register and go into a...

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