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The Times

Small budgets, big ideas — what a viral adult film awareness campaign tells us about New Zealand advertising

  • Written by Dan Fastnedge, Lecturer in Advertising Creativity, Auckland University of Technology
Small budgets, big ideas — what a viral adult film awareness campaign tells us about New Zealand advertising

When the New Zealand government wanted a campaign to keep kids safe online, naturally it turned to a couple of naked porn actors to get the message across.

Actually the government turned to video advertising agency Motion Sickness, which in turn created Sue and Derek, who turn up naked at a boy’s house to talk to him about real relationships.

T...

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