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Men's Weekly

Can't resist splurging in online shopping? Here's why

  • Written by Adrian R. Camilleri, Senior Lecturer in Marketing, University of Technology Sydney
Can't resist splurging in online shopping? Here's whyShutterstock

The demand for online shopping has obviously increased since COVID-19 restrictions were put in place.

But less obvious are the subtle psychological drivers behind our collective online shopping splurge. In fact, online shopping can relieve stress, provide entertainment and offers the reduced “pain” of paying online.

In the...

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