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Men's Weekly

Holden was never really Australian

  • Written by Robert Crawford, Professor of Advertising, RMIT University
Holden was never really AustralianGeneral Motors Holden

In the wave of nostalgia about the death of the Holden brand in Australia, something important has been overlooked.

Holdens were never especially Australian.

Holden was never really AustralianJames Holden.Wikisource

Their origins stretch back to 1856, when James Holden established a saddlery in Adelaide.

The firm expanded into the car industry in the first world...

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