From Elvis to Dolly, celebrity endorsements might be the key to countering vaccine hesitancy
- Written by Michelle O'Shea, Senior Lecturer, School of Business, Western Sydney University
The Australian government has secured close to 54 million doses of the AstraZeneca vaccine, as well as 20 million doses of the Pfizer-BioNTech vaccine.
This is more than enough coronavirus vaccines for the entire population — and then some. But with vaccine hesitancy on the rise in Australia, questions remain over what methods the government...





