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The Times

Airbnb's Ukraine moment is a reminder of what the sharing economy can be

  • Written by Daiane Scaraboto, Associate Professor of Marketing, The University of Melbourne
Airbnb's Ukraine moment is a reminder of what the sharing economy can beVaclav Salek/AP

As desirable vacation destinations go, war-torn Ukraine must surely rate low. But in the first month of Russia’s invasion, Airbnb bookings in Ukraine boomed, as people around the world used the accommodation platform to channel more than US$15 million in donations to the country.

As with other forms of direct donation, using...

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