Creating a strategy to optimize your company's Facebook page is an important element of your digital marketing path. Each piece should be treated with care. Also, use aspects that are most important to your marketing plan and strategy. To ensure harmony with your keywords and your business, incorporate keywords into a completely integrated Search Engine Optimization (SEO) strategy across platforms.

Furthermore, you should fill out all page information components precisely so that they are correct in organic search results. Features should also be used to connect with digital marketing goals such as brand exposure, engagement, and lead generation. Finally, you should use tools like reviews, comments, and Messenger to engage with customers.

Lilo Perth told us that actions to optimize your page on Facebook and maximize your use of Facebook's features will aid you in achieving your marketing objectives, whether those objectives are to rank higher in search results on Facebook, increase website traffic, generate leads, and more. Continue to read to better understand how to optimize your Facebook page.

Search Results

Before we get into how to improve and optimize your Facebook page, it's crucial to understand how the content on your page affects search results, both on Facebook and on search engines. Facebook shows your Page Name, Address, Category, Rating, Description, Profile Picture, and Business Hours in search results.

In a Facebook search, the user's location is used to produce results depending on their vicinity. If you wish to appear for a certain keyword, you'll need to include it in your profile. It's critical to include keywords that are geo-targeted if you want to appear for a term in a certain location.

Google communicates with Facebook to pull information such as Description, Likes, Reviews, Page Name, Location to show in organic search engine results. You can incorporate Google My Business (GMB) profile to your FB page, as well as your Facebook reviews. This will help your page.

Keywords

Keyword research should be the first step in your strategy, just as it should be in any SEO effort. Based on your organization's objectives and key performance indicators, you should choose key terms and phrases to include in your profile.

To locate the terms that are most relevant to your business, you should use your standard keyword research tool. Then, based on the purpose of your organization's optimization efforts, choose keywords. Consider incorporating keywords with a greater search volume if your goal is to increase brand visibility. Alternatively, if you want to target a specific audience, include more precise keywords and don't be frightened of lower search volume phrases because they are often less difficult to rank for, and attract a far more targeted audience.

Additionally, use terms that are consistent with your brand and that you feel comfortable using in customer-facing materials. Perform a simple search within Facebook to double-check your keywords. Finally, double-check that the search terms return relevant and beneficial content that you'd like to see your company appear in.

Information about the page (Page Info)

Your 'About' section contains information about your page, such as description, name, categories, contact information, location, and hours. These details are crucial to the success of your optimization plan. Because this data is used to power Facebook search results, it's critical that it's precise and reliable, up-to-date, and relevant across all postings and platforms.

In addition, Google Search Results and your GMB (Google My Business) Profile may display elements such as Location, Page Name, Likes, Description, and Rating. It's crucial to use keywords where possible so that your page shows up in non-branded searches.

Images

On your Facebook page, you should use pictures to generate strong brand and show off your company's personality. On PCs, your profile image is 170 x 170 pixels, while on smartphones, it is 128 x 128 pixels.

Choose a profile photo that is immediately identifiable as your company and is congruent with your brand. On PCs, your cover photo is 820 x 312 pixels, while on smartphones, it is 640 x 360 pixels. Your cover photo should be congruent with your branding, but it can also be used to highlight a current promotion, campaign, or just more of your company's personality.

Personalized Username

It's critical to develop a unique username for your company so that users can simply find your Facebook page. This personalized username, which also functions as your URL, should incorporate the name of your company.

Your unique username should be at least five characters long and contain only alphanumeric and period characters. Periods and capitals, on the other hand, can't be used to distinguish users. You should be cautious about altering your custom username since once you've established a URL, altering it would break all existing links to your website.

CTA - Call to Action

Right below your cover photo is your CTA button. Your CTA should be in line with your company's objectives. If your aim is to maximize website traffic, for example, a CTA that connects to your homepage may be appropriate. You might add a CTA that connects to your mobile number or any other contact information if you want more people to arrange an appointment with you. You can alter your Call to Action as often as you'd like to keep it current and aligned with your objectives.

Recommendations, Reviews, and Ratings

Managing recommendations and reviews on your page is a terrific way to engage with users and learn how to improve your business based on customer feedback. Responding to comments or reviews demonstrates to readers that you value their opinion of your brand and that you are open to collecting feedback to help improve your company.

Your GMB - Google My Business page can pull reviews/ratings into Google Search Results. Because recommendations can be posted in users' feeds, they can help raise awareness of your company.