Content Freshness as an Important Rankings Factor in 2022

The world around us continues to evolve and become more digitised. You may now do jobs online and engage in a variety of activities from the comfort of your home thanks to the internet. Reaching a larger audience online has greatly increased the efficiency of communication and information sharing. To reach this audience, you will need a platform, and the best choices are websites and blogs.

Since then, a lot of people have accepted this concept, making big advancements and expanding the audiences for their blog posts. Though it is important to note that since your website must adhere to SEO criteria in order to be seen, accomplishing this accomplishment might not be as simple as it seems. Search engine optimisation, or SEO for short, is a strategy used to enhance websites so that they comply with search engine guidelines for high ranks.

A website can be optimised using a variety of methods to meet search engine ranking requirements. However, one SEO ranking aspect that should not be ignored by website owners when optimising their blogs is content freshness. The ranking of websites that ignore this factor's essentials is frequently impacted, making it just as significant as other variables. The idea of content freshness as an SEO ranking factor will be explained in this post.

What is Content Freshness?

As the name suggests, fresh content is any material that has recently been uploaded, published, or regularly updated. It stands in stark contrast to stale content, which is material that hasn't been updated in a while. Recent posts are given preference over older ones by search engines like Google, making them appear higher in the search results. However, it takes into account more than just the creation date of the article. The key dates used to assess the freshness of articles are listed below.

• Published Date: this is the first crucial date that search engines take into account when determining the freshness of material, and it corresponds to the day the post was placed online.

• Indexed Date: Google crawlers employ the indexing process to organise the internet content they find into categories. The crawlers' initial discovery and saving of the page is what is meant by the indexing date.

• Last Crawl: the last time the page was crawled and ranked by the search engine is indicated by the last crawl date.

• Modified Date: this refers to the most recent time a change was made to the page and is the most recent significant date taken into account for determining how current the content is.

Why is Content Freshness Important?

For many obvious reasons, content freshness has long been an important SEO ranking criteria. First off, searchers want recent results in addition to relevant ones. This is due to the fact that recent blogs frequently address current issues, making them even more pertinent. Additionally, conclusions from more recent studies are more likely to be true because new information on the subject may have emerged that was not previously discussed.

Conclusion

You understand the value of optimising your pages to adhere to SEO criteria if you run a blog or website. The content freshness issue, however, might have escaped your attention, as is typical of many new site owners. Nevertheless, it is an important ranking element, and this article has covered everything you need to know about content relevancy and freshness.

Ensure that you make the most of content freshness by establishing a powerful content marketing campaign. This can be achieved by enlisting the services of an award-winning Gold Coast SEO company. Content marketing is especially important for eCommerce SEO and can be used to great effect when combined with Google Ads campaigns.

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