UX design goes beyond just creating slick, engaging images and high-quality user flows. In reality, UX designers do much more than that. As a UX designer, each copy on your client's site or app is an important design aspect. On a business site, this content is essential for converting sales, establishing a consistent voice and tone for the brand, and improving the overall user experience. Each word can make a difference; this is where UX writing comes in.

UX writing means optimizing UI copy to guide users within a product and help them interact with it. UX writing is gradually establishing itself as one of the critical parts of the UX design process as most business owners start to understand that the word on their site is key to their success. It plays a massive role in avoiding user frustration and creating a smooth and stress-free customer journey. An effective UX is particular important in eCommerce website design.

So what makes good UX writing? Keep reading to find out.

1) Be familiar with your audience
Get to know essential information about your audience. For example, who are they? What are their educational backgrounds? What language is the best for them? Etc. After which, you should design your writing in such a way that it suits your audience's needs and understanding. 

2) Be concise
Contrary to copywriting and content writing, UX writing is different. In UX writing, you'll have to write concisely. Lengthy sentences could prevent users from completing their journey as it will take longer to take in the information before moving to the next page.

3) Be useful

The main goal of UX writing is to enhance user experience, and the best way this can be done is to ensure that your UX writing is helpful to them at every stage of their journey. Inform users of what they must do to proceed to the next stage. For example, if on a particular page, there is a probability that users need help, will there be a sentence or instruction on a website button or on a pop-up box that informs them that there is help available?

4) Use the brand's voice

Most UX writers make a common mistake: their texts are often cold and soulless, and that's why many digital products have almost the exact instructions. They are usually dull and often confusing. Yes, I get the fact that you're guiding people's behavior through the content. But that doesn't mean you should command them. UX writing expresses the brand's behavior towards its users, so be humble, buoyant, direct, and funny when necessary.

5) Be positive

I'm sure you'll want the user to feel positive when they first come across your digital product. Your writing needs to be positive and free from negative statements to achieve this.

Of course, you don't always need to follow this rule. For instance, using the word "don't" is not always bad because you can sometimes use it for emphasis. However, avoid using such words when describing your product or service.

Conclusion

As a UX writer, your significant priority should be to create clear, concise, and helpful copy. To achieve this, do well to follow the guidelines listed in this article.

You should, however, note that the above tips are only guidelines and not strict rules. But whichever way it is, you can be sure that you're closer to your goal if you ensure that your UX text is concise, clear, positive, and consistent.

Designing an effective UX (user experience) for both mobile and desktop users is essential. Get a design that maximises your success on all platforms, by calling upon the specialist services of a Gold Coast web design company that specialises in Gold Coast WordPress development.