News from Asia

New Infobip research shows the rising dominance of chat apps for customer communications

Data from more than 153 billion communications interactions shows customers now prefer conversations with brands on their favorite digital channel

KUALA LUMPUR, MALAYSIA - Media OutReach - 2 December 2022 - New research from global cloud communications platform Infobip reveals that chat apps such as WhatsApp are becoming crucial channels for customer communications, demonstrating the growing importance of conversational experiences.

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Data from more than 153 billion communications interactions shows customers now prefer conversations with brands on their favorite digital channel

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