Hashtag
Men's Weekly

ONYX Hospitality Group Continues Steady Growth, Expanding Presence Across Southeast Asia

Group Positions 'Shama Serviced Apartments' as Flagship to Address Long-Term Accommodation Market Demand

BANGKOK, THAILAND - Media OutReach Newswire – 9 September 2024 - ONYX Hospitality Group, a leading management company renowned for its portfolio of luxury hotels, resorts, serviced apartments, and residences across Southeast Asia, has proudly announced its success in solidifying its position as the regional market leader.

Shama Hub Qiantang Hangzhou Entrance Day
Shama Hub Qiantang Hangzhou Entrance Day

In response to the growing market, the company is advancing its business with a robust and steady expansion strategy centred on "A Tailored Approach to Hospitality." The Shama brand stands as the flagship of this strategy, aiming to capture a significant share of the increasingly popular serviced apartment market, both in Thailand and internationally.

For more than five decades, ONYX Hospitality Group has been at the forefront of managing luxury hotels, resorts, serviced apartments, and residences. The company remains committed to continuous growth and development, driven by its vision of becoming "The Best Medium-sized Hospitality Management Company in Southeast Asia." Through years of experience and a strong reputation, ONYX has established itself as a leader in the region's hospitality industry.

The group has also consistently created outstanding work that is recognised across many countries in the Asia Pacific region. This success is achieved through its diverse portfolio of brands, including Amari, OZO, Shama, and Oriental Residence, each catering to different market segments. These brands are designed to meet the varied needs of both business and leisure travellers, delivering exceptional experiences with service standards that are internationally acclaimed. ONYX seamlessly blends the excellent hospitality traditions of Asia with the precision of world-class business practices.

Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, shared the company's success, stating, "With our commitment to 'A Tailored Approach to Hospitality,' ONYX Hospitality Group has consistently focused on delivering exceptional experiences to our guests while fostering strong partnerships with our business allies. Leveraging over 50 years of expertise and a deep understanding of the Southeast Asian tourism industry, we have developed strategies that drive business growth. This approach has earned us not only the trust of our customers but also the confidence of our business partners, enabling us to collaborate and achieve success together."

He continued, "Currently, ONYX Hospitality Group manages 46 properties, including luxury hotels, resorts, serviced apartments, and residences, under four main brands across Thailand, Malaysia, China, Hong Kong, Bangladesh, Sri Lanka, and Laos. The group has an ambitious plan to expand its portfolio, aiming to manage over 50 hotels and residences by 2025 and targeting 70 by 2028. This strategic expansion is designed to ensure stable growth throughout the entire region."

With a diverse portfolio of brands, ONYX Hospitality Group is well-equipped to meet the accommodation needs of travellers from around the world, whether for business or leisure, and both short-term and long-term stays. Each brand offers a unique character, ensuring guests enjoy an impressive and tailored accommodation experience that suits their specific preferences.

Amari is a hotel brand dedicated to crafting a special stay in every dimension. This is achieved through elegant architecture and artful decorations that seamlessly blend with the contemporary identity of each local culture, all while embracing the warm and cheerful spirit of Eastern hospitality. Every detail is designed to impress and cater to the diverse needs of guests, whether they are on a relaxing holiday or attending a business meeting, large or small - with comprehensive facilities on offer to cater to this market. Amari's hotels are strategically located in both seaside towns and bustling big cities.

OZO is a vibrant hotel brand designed to deliver unlimited happiness and smiles to its guests. On offer is an environment that feels like a vibrant 'playground', sparking joy and catering to fun-loving travellers. Every detail of OZO is thoughtfully crafted, combining practical simplicity with a bright and lively atmosphere, and paired with the playful and energetic service of the OZO staff.

Shama is a serviced apartment brand ideal for both long-term and short-term stays. Its spacious rooms are thoughtfully designed to accommodate a variety of needs, from solo business travellers to extended families looking for a home away from home. Shama provides daily amenities and 24/7 hotel-quality care for all residents. Each Shama property is situated in a prime residential area, surrounded by amenities, and features the Shama Social Club—a lifestyle programme designed to foster social interaction and a sense of community. This programme helps travellers feel more at home and connected to their new environment.

Oriental Residence is a luxury hotel brand that offers a second home experience in the heart of Bangkok. It features a range of timeless and elegant serviced residences and condominiums, set amidst lush green gardens to create a serene and relaxing atmosphere. While the setting is tranquil, Oriental Residence is strategically located to provide convenient access to the city, making it an ideal base for all types of travel. Additionally, ONYX Hospitality Group operates several other service-related brands, including spas, restaurants, and beverage outlets such as maai spa, Breeze spa, Prego, Amaya, Chom Sindh, and Nila, all of which exhibit significant growth potential.

"Shama emerged as a standout brand within ONYX Hospitality Group, featuring over 2,500 units across 20 properties, with a focus in Thailand, where it has experienced a remarkable 200% growth over the past five years. In Hong Kong, Shama has become the leading international serviced apartment provider, with 7 properties in the city. The rising popularity of long-term accommodation is a trend worth keeping an eye on," said Yuthachai.

"ONYX Hospitality Group plans to expand the Shama serviced apartment brand into several major cities both in Thailand and internationally. In the first three quarters of 2024, Shama Hub Qiantang Hangzhou, China; Shama Hub Metro South, Hong Kong; and Shama Suasana Johor Bahru, Malaysia, opened their doors. Additionally, Shama Medini, Malaysia is set to open later in the year. Shama Rayong is also planned for a 2027 opening."

Shama has seen impressive growth over the past year. Presently, Shama has properties in 6 locations in Thailand, 7 in Hong Kong, 5 in China, and 2 in Malaysia. ONYX Hospitality Group is committed to expanding the Shama brand both locally and globally to address the significantly growing demand for long-term accommodation. In addition to the Shama brand of serviced apartments, ONYX Hospitality Group is dedicated to expanding its Amari, OZO, and Oriental Residence brands. Upcoming launches include Amari Colombo in Sri Lanka and Amari Vientiane in Laos. Additionally, Oriental Residence Bangkok will be joining the Small Luxury Hotels of the World (SLH) collection.
Hashtag: #ONYX

The issuer is solely responsible for the content of this announcement.

Business News

Party Venues Adelaide: Finding the Perfect Space for Every Celebration

Whether it’s a milestone birthday, engagement, wedding, corporate function, or casual get-together, the success of any celebration often depends on the venue. Adelaide, with its vibrant culture and ...

Hashtag.net.au - avatar Hashtag.net.au

The Future of the Pizza Box: Sustainability and Eco-Friendly Innovations

The pizza box may seem like a simple piece of packaging, but it plays a central role in one of the world’s favorite foods. Millions of pizzas are delivered every day, and with them come millions of ...

Hashtag.net.au - avatar Hashtag.net.au

The Ultimate Guide to Choosing the Right IT Consulting Partner in 2025

In today's fast-paced business environment, technology is no longer just a support function; it's a strategic enabler. For many businesses in Perth, navigating the complexities of IT can be a daunti...

Hashtag.net.au - avatar Hashtag.net.au

Headless WordPress for Australian SMEs: Unlocking Flexibility and Speed

Taking a look at the Australian small and medium-sized enterprise landscape and their web presence, the period of WordPress domination has been almost a few decades. Its ease of use, the price, and an...

Hashtag.net.au - avatar Hashtag.net.au

Shopify Plus for Enterprise: Scaling Your Business for Global Markets

In today's ever-faster digital environment, Australian enterprises are entering international markets rapidly. Since eCommerce is the actual engine for global trade, it needs to be able to select the ...

Hashtag.net.au - avatar Hashtag.net.au

5 Vital Advantages of Using Seamless Tubes in Engineering

In the world of engineering, the selection of materials is paramount. The right choice can mean the difference between a structure that stands the test of time and one that crumbles under pressure. Am...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

How to Choose the Right Earplugs for Sleeping: A Comprehensive Guide

Hashtag.net.au - avatar Hashtag.net.au

Getting a restful night's sleep is essential for overall health and well-being. For many, external noises—be it a snoring partner, traffic, or noisy neighbors—can disrupt sleep patterns. One effective...

How Teen Depression Differs from Normal Adolescent Mood Swings

Hashtag.net.au - avatar Hashtag.net.au

Adolescence is often described as a turbulent period of life. Hormonal changes, social pressures, academic stress, and the search for identity all combine to make the teenage years emotionally inten...

Why Regular Visits to a Trusted Dentist Matter More Than You Think

Hashtag.net.au - avatar Hashtag.net.au

Seeing a dentist is often associated with pain or emergency situations. However, routine dental visits play a much larger role in maintaining not only oral health but your overall wellbeing. Whether...