Business News

5 Effective Steps to Successful Virtual Event Planning and Execution

  • Written by Chloe Taylor

Virtual events have become commonplace during the COVID-19 pandemic, as companies and leaders from various industries were forced to move their events into the digital realm in order to adhere to the social distancing rules. Now that businesses are opening their doors and things seem to be getting back to normal, you would think that we would once again be able to organize the events we know and love, but sadly, you would be wrong.

In the new normal, virtual events will become the norm, and not just because we still need to prevent large gatherings, but because virtual events bring many unique benefits to the company and its online audiences. With that in mind, let’s take a look at five effective steps you can take to plan and execute successful virtual events.

Start by defining your goals

Much like every marketing campaign or every outreach strategy, your online events need to have a concrete set of goals to make them measurable, and to guide you throughout the planning and execution phases. Without setting SMART goals for your event, you won’t be able to define achievable timelines or organize your workflow to build hype around the event, inspire people to sign up and save their seat, or maximize its relevance in the eyes of the online audience.

There are numerous objectives you can try to achieve through an online event, including:

  • Building brand visibility and awareness.

  • Generate qualified leads and obtain customer information.

  • Build customer trust through brand relevance and engagement.

  • Inspire sales and lead visitors directly to your website.

  • Improve your visibility and engagement on social media.

  • All of the above and more.

While you could choose to achieve numerous goals with one online event, keep in mind that opting for a specific goal may allow you to streamline your workflow and optimize the event for maximum effect. After all, if your audience is looking for quality information and you try to sell something, you might alienate them for good. To avoid this, you’ll need to do some thorough research.

Research your audience thoroughly

You can’t hope to organize an event to remember if you don’t know whom you’re speaking to. While you do have a chance to reach a global audience with virtual events, you need to keep in mind that even global audiences need to be segmented and put into groups. This will allow you to derive concrete audience profiles and adapt your event strategy to appeal to a specific demographic.

If you don’t research your audience, you will be forced to create a generic approach, which is a surefire way to make your event flunk immediately. With that in mind, be sure to do your research, find out what your audience wants and needs, and build your event around quality information, actionable data, and engaging formats.

Bring production value to your attendees

In the new normal where virtual events have become so prevalent, it is more important than ever before to boost your production value. If you simply choose to stream from your conference room on your iPhone, you can bet that people will feel cheated out of their money, that they will have a difficult time following the narrative, and that your event bounce rate is going to be through the roof.

While you may not have a dedicated production team on your payroll, it’s still important to go the extra mile for your audience and find a reliable platform for virtual events that will provide you with all the tools, tech, and resources you need to organize an event to remember. Be sure to choose live streaming software for conferences that offers a comprehensive production suite to ensure the best audio and visual quality.

Rely on an intuitive ticketing tool

If you’re organizing internal company events, of course you’re not going to charge for tickets, but if you’re launching a professional event for global audiences, customers, and clients, then you need to find a reliable ticketing tool. Ticketing software should allow you to organize the financial aspects of your events, monitor the pre-launch performance and ticket sales, and even create engaging promotions that will help you build the necessary hype.

Promote and market the event

Lastly, you need to spread the word of your amazing event across the online world. Now, promoting an event mere weeks before the big day is not enough, as you need to continuously build the proverbial hype months in advance. Be sure to post regularly about your event on social media, run targeted ads on Google and other relevant platforms, and inspire potential attendees to book early to receive special deals, VIP passes, and other perks.

Wrapping up

Now that virtual events have become more popular than ever before, it’s important for companies to up their game in order to make their events more engaging and relevant. Be sure to use these tips to organize and execute online events that people will talk and think about for weeks and even months.

Business News

Kartra News: Some Of The Latest Updates Explained

The previous year has been quite a busy one for many online businesses, especially for Kartra, the company that offers an all-in-one builder for online entrepreneurs. Kartra, as a company, has bro...

James Canzanella - avatar James Canzanella

How Are Shipping Containers Made?

Shipping containers have enabled us to transport cargo across oceans on massive container ships with containers stacked hundreds of feet high. Shipping containers are built in a variety of sizes...

News Co - avatar News Co

How the Negotiation Process Works

How Negotiations Work There are many courses, books, and methodological recommendations about negotiations, offering the main rules and tools that help to achieve successful results. The secret...

News Co - avatar News Co

Why Hiring Managed IT Services is the Best Option for your Business

Managed IT services describe an IT model that replaced the conventional IT support. In this model, the managed services provider deals with the responsibilities and risks involved in managing IT syste...

News Co - avatar News Co

Top 5 Strategies to Make Your Customers Love Your Bumper Stickers

Bumper stickers are a cheap and fun marketing strategy for your company or business. However, they might only end up in the dumpster if no one wants to use them. To make your bumper sticker camp...

Ester Adams - avatar Ester Adams

Top 5 Content Management Systems

Are you looking to build a website with no coding skills? You need to be mindful of the type of CMS to consider. Content management systems help the webmaster to design websites without having codin...

Michael Irving - avatar Michael Irving

Health & Wellness

Top Reasons for a Miscarriage

News Co - avatar News Co

There’s no denying the fact that motherhood is the most beautiful phase of a woman’s life. however, the tables can turn if she suffers a miscarriage. Earlier, this wasn’t a common phenomen...

Dental Treatment: Are They Covered by Medicare?

News Co - avatar News Co

Dental care is crucial for maintaining oral hygiene and overall health. Yet dental care costs are not standardized – they differ across dentists and dental health professionals. Unfortunately...

3 Things to Know Before Getting Denture Implants

Ester Adams - avatar Ester Adams

Brisbane is known for its strong focus on technology and innovation, which makes it no surprise that various inventions are constantly popping up in the city. The dental industry, for one, is no...

All You Need to Know About Tooth Plaque

Marife Boiser - avatar Marife Boiser

Tooth plaque, while not deadly, is certainly not something to be taken lightly. It’s considered the root of all dental health problems. Bacteria present in plaque create acids that devastate y...

Writers Wanted

News Co Media Group

Content & Technology Connecting Global Audiences

More Information - Less Opinion