Have you ever wondered why certain website links are displayed against a search? Some websites do not get displayed even when they are related to the searching category. This is because, the displayed links have the keywords which you have used for searching. Suppose that you want to know about the best electronics store in USA. To get the needed details, you would the Google home page and type “best electronic stores in USA” or “USA best stores for electronics” in the search box. Well the content also plays a significant role to make any digital marketing strategy completely successful. The content of your marketing campaigns must be unique and completely relevant to the topic. Make sure that the sentence changer you use, only provides the unique and plagiarism free content. Quality content is the key for the success of a digital marketing campaign. All the websites which have this phrase in the content as headings, body text, Meta tags or in any other form would be shown to you. Similarly, even if run the best electronics store, the user would not be able to view it due to absence of keywords. In addition to that, if most people are using the same phrase, you would lose a chance to earn fat profits.
Difference between keyword usage and stuffing
A lot of websites have keywords used even where they do not make sense. The purpose is to match searches and get more traffic. Google has very strict policies against keyword stuffing and websites who are involved end up with a very low rank. Hence, the focus should be on using the keyword in a natural manner instead of forcing them in the content. When you talk about natural keyword usage, it does not distort the flow of the content in any manner. For instance, read through the following sentences in which “digital marketing” is the required keyword.
“This is an informative website for digital marketing. Users can gain a lot of information from it”
In the above pair of sentences, the keyword “digital marketing” has been used in a natural manner without ruining the level of readability. It is only used according to the structure of the sentence. In others, it has not been stuffed in any manner. Now, let us have a look at another paragraph to see how stuffing looks like.
“This is an informative digital marketing website for digital marketing. All the digital marketing users can gain information from it”. If you have a look at the second paragraph, it apparently seems senseless as the word “digital marketing” has been used unnecessarily. This strategy actually brings the rank of a website down instead of improving it. Keyword stuffing is a negative act and search engines penalize the websites who use it.
What is keyword density and why is it important?
It is a shocking but truthful fact that a large count of writers does not know anything about keyword density. In very simple terms, keyword density defines the number of times a keyword occurs in a piece of content. Consider that you have to write a blog of 1000 words on software programming. The keyword density of “software development” has to 2% on a maximum scale.
Thus, in a nutshell, we can say that the word “software development” should not occur more than 20 times in the post. Keyword density impacts the readability. Stuffing would make the reader feel that you are trying to promote something instead of sharing quality information. Readers usually get turned off with this approach. They do not spend time on reading such content.
Getting more readers is the key
When do you read something with interest? Most of us look for unique content which provides information that we have not heard off before. Another important parameter is readability. Why would you spend time on reading something that does not seem interesting? Keyword stuffing simply eliminates readability from an article, blog or web page. Search engines give priority to websites that offer readable material so you can forget that stuffing would improve the traffic rate in any manner. In a nutshell, it ruins the reputation of the website and brings it to the lowest limits.
The natural use of keywords is extremely important. This is why writers are always given a keyword density to focus on. This helps in embedding the appropriate words without spoiling the readability. Keeping a track of the density is cumbersome if you are doing it manually. You can make errors while counting. Along with that, it is simply not feasible for writers to put their core tasks to a stop and concentrate on counting the words in each line.
Website owners should never forget a key point. It is regular visitors which convert to potential buyers. It is almost impossible to find people who would enter their credit card number after the first or second website visit. Hence, if you want the sales volumes of your brand to rise, focus on providing readable content. If a potential customer is convinced with what is written on your website, he would start counting on the products you are offering.
According to SellerMetrics, developer of Amazon automation software, another way to get more readers is by simply knowing your customers. Product descriptions are more convincing when written from a customer's perspective. Use a voice and style that is appealing to your target audience. Some niches require a more formal tone while others can be presented using a conversational tone.
Maintain the correct density to avoid search engine penalties
Do you know that unwanted use of keywords does not reduce the level of readability only? It causes various other problems for the user. Google has very strict polices against stuffing and strongly encourages the natural use of keywords. If this factor is not present in the content, your web pages would be penalized. As a result, the website would end up with a low rank. The traffic rate depends a lot on the rank of the website. Hence, if your link is not listed among the top ones, it would be hard to convince the people that you offer the best products / services.
The use of a density checker is the finest way to check whether important phrases have been inserted in the correct manner or not. These tools scan the content and detect the number of times a word occurs. In this way, writers do not have to spend time on checking the words. Instead, they can focus on locating better online sources to extract content.