Hashtag
Men's Weekly

CHiQ Showcases Panda-Themed AI Tech, FIS Sponsorship, and ESG Leadership at IFA 2025

BERLIN, GERMANY - Media OutReach Newswire - 5 September 2025 - The Internationale Funkausstellung (IFA), the world's leading trade show for consumer electronics and home appliances, kicked off on September 5 in Berlin.

At this year's event, Changhong drew global attention with the debut of its panda-themed smart appliances, a strategic new partnership in winter sports, and a compelling demonstration of ESG initiatives, all underscoring the brand's prowess in innovation and cultural storytelling.

Photo 1

Unveiled at IFA, Changhong's panda-inspired product line artfully blends iconic cultural motifs with cutting-edge AI technology. The AI TV features an intelligent virtual companion, Panda Xiaobai, delivering round-the-clock interactive engagement and curated panda-themed content. The refrigerator uses AI-powered cloud humidity control to preserve freshness, while the air conditioner employs adaptive AI algorithms to fine-tune indoor climate with precision. Drawing from ink-wash aesthetics and panda silhouettes, the design reflects a graceful fusion of technological sophistication and natural elegance.

At the exhibition, CHiQ, Changhong's international brand, announced a strategic three-year partnership with the International Ski Federation (FIS), becoming the official partner of the FIS Ski Jumping World Cup. Building on its existing involvement in German FIS events since 2023 and its collaboration with the German Ski Association (DSV), the agreement represents a significant step forward in CHiQ's global sports marketing strategy. The brand also reaffirmed its alliance with ski jumping world champion Andreas Wellinger, jointly promoting the values of excellence and perseverance.

Photo 3

Furthering its commitment to inclusive sports, CHiQ became the official sponsor of the Wheelchair Tennis Open, hosted by the German Tennis Federation (DTB). At IFA 2025, DTB awarded CHiQ an honorary partnership certificate, recognizing its role in bridging technology and sport while advancing ESG values. This collaboration highlights CHiQ's dedication to driving meaningful social impact through innovation and championing diversity, equality, and sustainability on a global scale.

In recognition of its achievements, CHiQ was honored with the "Leading AI Home Appliance Brand Award" at IFA 2025, celebrating its pioneering contributions to intelligent manufacturing and AI-driven innovation.

Photo 2

CHiQ's strong presence at this year's exhibition reflects a global strategy firmly rooted in technological innovation and cultural resonance. By integrating emblematic Chinese imagery and forging alliances with premier international sports platforms, the brand continues to elevate its premium positioning. Bolstered by its green technologies and AI-powered solutions, CHiQ has garnered widespread acclaim for its visionary approach. As Changhong's flagship for international markets, CHiQ is poised to steadily earn consumer trust through relentless innovation and authentic value creation.

Hashtag: #CHiQ

The issuer is solely responsible for the content of this announcement.

Business News

Office Painting – The Right Painting Contractor Will Save You!

Planning to refurbish your Perth business and looking to select the right commercial painting contractor? An office space is probably the number one place where having high-quality paintwork and pro...

Hashtag.net.au - avatar Hashtag.net.au

Why Commercial Fit Outs Melbourne Businesses Depend on for Efficient Workspaces

A well-executed commercial fit outs Melbourne solution is essential for businesses that want their workspace to support productivity, brand identity, and long-term growth. The internal environment o...

Hashtag.net.au - avatar Hashtag.net.au

Why Ecommerce Web Design Is The Foundation Of Online Selling Success

A successful online store begins with structure, clarity, and purpose. Thoughtful eCommerce web design ensures that visitors immediately understand what a business offers and how to interact with it...

Hashtag.net.au - avatar Hashtag.net.au

Experience unparalleled performance with a custom diesel tune

Are you looking to unlock the full potential of your diesel engine? Many drivers find their vehicles are held back by factory settings, designed for the lowest common denominator. A professional diese...

Hashtag.net.au - avatar Hashtag.net.au

How Team Expertise Powers the NPF 3-Step Trader Training Model

Every trader dreams of achieving consistency, confidence, and complete control over their market decisions. Yet very few realise that the journey from beginner to professional is never meant to be wal...

Hashtag.net.au - avatar Hashtag.net.au

The Benefits Of Kwikstage Scaffolding For Modern Construction Sites

A reliable scaffolding system is essential for construction sites that require safe access, efficient workflows, and strong structural support. Among the systems commonly used across Australia, Kwik...

Hashtag.net.au - avatar Hashtag.net.au

Health & Wellness

Sleep Dentistry for Anxiety: How Modern Treatment Helps Patients Relax

Hashtag.net.au - avatar Hashtag.net.au

For many people, dental anxiety isn’t just a minor worry — it’s a barrier that keeps them from getting the care they need. The sound of drills, the sterile scent, or even a simple check-up can cause h...

How to Choose the Right Earplugs for Sleeping: A Comprehensive Guide

Hashtag.net.au - avatar Hashtag.net.au

Getting a restful night's sleep is essential for overall health and well-being. For many, external noises—be it a snoring partner, traffic, or noisy neighbors—can disrupt sleep patterns. One effective...

How Teen Depression Differs from Normal Adolescent Mood Swings

Hashtag.net.au - avatar Hashtag.net.au

Adolescence is often described as a turbulent period of life. Hormonal changes, social pressures, academic stress, and the search for identity all combine to make the teenage years emotionally inten...