Hashtag
The Times Real Estate

How to Choose the Right Forex Trading Platform

Every trader requires a trustworthy platform with real-time data, flawless execution, and the necessary tools to examine the ma...

Transformative Beauty Experiences in the Heart of Neutral Bay

This beauty parlour is a refuge of luxury and peace tucked away in the quaint area of Neutral Bay. Skilled beauticians offer c...

Why Annual House Inspections are Crucial for Maintaining Property Value

A home is one of the most valuable assets you'll ever own, but keeping it in top condition requires ongoing care. What may seem ...

Electronic Logbooks vs. Paper Logbooks: Why Digital Solutions Are the Future

Every business needs accurate tracking and documentation for daily operations, compliance, and equipment maintenance; without it...

The Importance of Having a Defibrillator in Public Spaces

Life is uncertain! It is almost impossible to be 100% sure of the future, anything can happen to anyone at any time. However, i...

The Most Common Mistakes Sydney Homeowners Make When Installing Security Cameras

Installing security cameras seems like a straightforward task, you just mount them up, connect them to WiFi, and you’re good to ...

, Ltd. ("Hotel Monterey"), aimed at enriching the hotel's customer experience through the power of AI. Hotel Monterey has chosen to implement a trio of cutting-edge Appier solutions, including the AI-driven Customer Data Platform, AIRIS, to expedite seamless data integration. Additionally, Hotel Monterey will leverage the AI Personalization Cloud, AIQUA, and the AI Conversational Marketing Platform, BotBonnie, to facilitate individually tailored customer interactions and dynamic marketing strategies. These three innovative solutions will collectively enable Hotel Monterey to deliver unparalleled service, meeting the unique needs of every guest.

Omni-channel engagement with customers
Omni-channel engagement with customers

With a surging influx of travel enthusiasts, both existing and potential, Hotel Monterey has embarked on a journey of digital transformation. The primary objective is to harness the power of digital marketing to gain deeper insights into customer preferences, foster enhanced engagement, and cultivate unwavering customer loyalty. To this end, the hotel has pinpointed two critical goals: first, to comprehensively merge dispersed customer data from across the organization, and second, to deliver personalized and optimized services.

However, the hotel's customer data was consolidated within a single CRM system, requiring substantial time investments for data registration and integration across diverse platforms, including the incorporation of new member data. This presented a challenge to the hotel's mission of swiftly gleaning customer insights and promptly tailoring its services accordingly. Furthermore, the practice of uniformly dispatching direct mailings to the entire customer base resulted in an approach that lacked the finesse of individual optimization.

In partnership with Appier, Hotel Monterey is dedicated to enhancing customer loyalty by implementing a marketing strategy that is tailored to the unique needs of each individual. Facilitated by Appier's AIRIS and AIQUA, Hotel Monterey is poised to redefine customer engagement. With the aid of BotBonnie, the hotel can craft personalized and interactive service encounters that adapt to the customer's on-site behavior, irrespective of the multitude of customer touchpoints. By seamlessly merging data from various channels, Hotel Monterey has gleaned invaluable customer insights, enabling the provision of services that are precise, adaptable, and perfectly aligned with customer requirements.

"We are delighted to collaborate with Appier in driving our digital transformation through data-powered decision-making," expressed Atsushi Hasebe, Director of Planning and Administration at Hotel Monterey. "With Appier’s suite of AI enterprise solutions, including AIRIS, AIQUA, and BotBonnie, we've achieved real-time integration and analysis of user profiles across offline, online, and social platforms. This not only enhances our precision in reaching our target audience but also elevates our member experience, nurtures customer loyalty, and empowers us to craft an effective marketing strategy, optimizing sales during this period of post-pandemic travel resurgence."

AIRIS: This AI-powered Customer Data Platform (CDP) boasts exceptional precision in AI analysis and user-friendly visualization features, enabling instant data comprehension and real-time insights. Leveraging first-party data, it constructs a comprehensive 360-degree customer profile, allowing easy visualization and evaluation of the "impact" of diverse customer touchpoints. This facilitates informed investment decisions, predicated on user behavior analysis.

AIQUA: AIQUA empowers the generation and automated delivery of individually tailored messages and recommendations at the optimal timing and through the most fitting customer channels. These channels encompass websites, apps, push notifications, email, SMS, and social media, ensuring companies can elevate their customer engagement strategies significantly.

BotBonnie: An omni-channel-compatible AI conversational marketing tool that seamlessly integrates into platforms like LINE, Messenger, Instagram, and web chat. By streamlining intricate customer journeys and implementing interactive marketing approaches, businesses can unlock the full potential of customer loyalty maximization.

Personalized marketing strategy to enhance customer loyalty and LTV
Personalized marketing strategy to enhance customer loyalty and LTV

Hashtag: #Appier #HotelMonterey #Omnichannel #MarTech #Hospitality #customerengagement


The issuer is solely responsible for the content of this announcement.

About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and US, and is listed on the Tokyo Stock Exchange. (TSE Prime Code: 4180).

About Hotel Monterey

Hotel Monterey is a distinguished hospitality group in Japan renowned for its commitment to providing exceptional and culturally immersive experiences to travelers. With a rich history dating back to its establishment in 1986, Hotel Monterey has consistently set the standard for luxury and comfort in Japan’s hospitality industry.

Each Hotel Monterey property showcases a unique blend of timeless elegance and modern amenities, capturing the essence of Japan's rich heritage while embracing contemporary comforts. From the heart of bustling cities to scenic resort destinations, its hotels offer an array of accommodation options, exquisite dining experiences, and world-class services to cater to the diverse needs of its guests. For more information about Hotel Monterey, please visit:

IN THE NEWS

Crayon and TAMARIX Group Launch First Strategic Futures Office in the South Pacific

APIA, SAMOA - Media OutReach Newswire - 26 June 2024 - Crayon, a global leader in IT services and i.

CashOn Signs Strategic Cooperation Memorandum with Wuxi Huishan (Shenzhen) Innovation Center to Prom…

Innovation Center Invests RMB 9 Billion to Support Enterprises and Drive Technological Projects in Huisha.

Tiong Nam Hospitality Group Expands Into Marina Industry With Pinetree Marina & Resort Puteri Ha…

New Venture Enhances Luxury Marina Experiences and Broadens Hospitality Portfolio ISKANDAR PUTERI, JOHOR.

SOPA Announces the winners of its 2024 Awards for Editorial Excellence

Executive Editor of The New York Times, Joseph Kahn, spoke about the vital role of journalism in a polari.

Budget-friendly ways to update your bathroom

Whether you’re thinking about selling your home or simply want to breathe new life into your property s.

CUHK Celebrates Pran Kittivorapat: A Thai Student's Journey of Innovation and Leadership

HONG KONG SAR - Media OutReach Newswire - 12 September 2024 - The Chinese University of Hong Kong (CUHK).

Health & Wellness

The Importance of Having a Defibrillator in Public Spaces

Hashtag.net.au - avatar Hashtag.net.au

Life is uncertain! It is almost impossible to be 100% sure of the future, anything can happen to anyone at any time. However, in the case of Sudden Cardiac Arrests (SCA), the presence of an Automat...

Understanding Anxiety: Different Types and Treatment Options

Hashtag.net.au - avatar Hashtag.net.au

(Source) Every person experiences anxiety in some form as they face either pre-event heart palpitations before important events or constant sleep deprivation because of ongoing concerns. People exp...

How Technology Is Improving Community Support Services?

Hashtag.net.au - avatar Hashtag.net.au

(Source) Technology is literally a part of our everyday lives. Everything we do is highly dependent on technology in this day and age. The interesting part is that not just the younger generations ...