Coca-Cola 'Real Magic' brand philosophy celebrates the magic of human connection and the belief that our differences make the world a richer and more interesting place. It is a celebration of the real-life moments and the magic, that happens when people come together.
The performance video for "Fallin'", which brings Zack and Nasty C together for an exclusive performance of the track, will be released globally on the Coke Studio YouTube channel on July 14th – but fans can get early access by scanning their Coke.
Zack Tabudlo may be the quintessential Gen Z Southeast Asian star of the new 20s: an alternative-pop and R&B singer, lyricist, multi-instrumentalist, and producer based in the Philippines. In 2022, he emerged as Spotify's most-streamed local artist in the Philippines, next to Taylor Swift and BTS. Zack has recently become the first Filipino male solo artist to achieve 1 billion Spotify streams, with multiple songs charting #1 on Spotify's Global Viral chart.
"This is my first time releasing a track with a rapper like Nasty C. I'd always had visions of doing more pop-hiphop tracks in the future, so when I heard Nasty C was going to be part of Coke Studio, it felt like the perfect time to do it," said Zack Tabudlo.
The multi-award-winning, platinum-selling South African Nasty C originates from Durban in the KwaZulu-Natal Province. His escalating success led to his 2020 signing to the esteemed Def Jam Records in the USA, and the release of his third album Zulu Man With Some Power, which saw him making global waves.
"Exchanging vibes with Zack on this record was special. Collaborating with him was an organic process; we connected creatively and found a perfect balance between our unique styles," said Nasty C. "I enjoy collaborations that highlight the magic that can happen when artists from different backgrounds come together to create music. I can't wait for the world to hear what we've cooked up!"
Also released is the COKE STUDIO™ version of "Perfect," by multi-platinum, GRAMMY®, BRIT, Golden Globe, and Academy Award-winning Sam Smith. Originally from Sam's top-charting album Gloria, and featuring celebrated JUNO-winner Jessie Reyez, the new version adds double-platinum-seller South Londoner and BRITs Rising Star-nominated Cat Burns with a self-reflective but hopeful new lyrical take.
The release of "Fallin'" and "Perfect" follows "Be Who You Are (Real Magic)," this year's COKE STUDIO™ anthem by Grammy-award-winning American musician, Jon Batiste featuring NewJeans, J.I.D, Camilo, and Cat Burns. More tracks will be released to global music fans on all music platforms across July and August.
"Collisions' are central to COKE STUDIO™ and are all about bringing incredible musical talent together across genres and cultures, to create fresh new sounds," said Joshua Burke, Global Head of Music & Culture Marketing, Coca-Cola™.
More than 16 of the biggest breakthrough music artists of the moment have been brought together from the US, UK, Canada, South Africa, Colombia, Egypt, India, Pakistan, Bangladesh, Turkey, China, Korea, and the Philippines for COKE STUDIO™ 2023:
- Jon Batiste (US)
- Camilo (Colombia)
- NewJeans (Korea)
- J.I.D (US)
- Cat Burns (UK)
- Imagine Dragons (US)
- Sam Smith (UK)
- Diljit Dosanjh (India)
- Evdeki Saat (Turkey)
- Inner City Youth Orchestra of Los Angeles (US)
- Nasty C (South Africa)
- Jessie Reyez (Canada)
- Shae Gill (Pakistan)
- Shreya Ghoshal (India)
- XIN LIU (China)
- Zack Tabudlo (Philippines)
- Afroto (Egypt)
The COKE STUDIO™ platform is a space for true borderless creation and collaboration amongst emerging and established music artists globally. Curated in collaboration with Universal Music Group, the world leader in music-based entertainment. It offers the rare opportunity for artists from all over the world to collaborate creatively and experiment with sounds from different cultures, fuse genres to create new music and reach global audiences – whether bringing Punjabi music to the US or South African beats to India.
Content from the COKE STUDIO™ global platform is available for fans to access at https://www.coca-cola.com/cokestudio.
Please access campaign images here and the music video here.
Hashtag: #CocaColaPhilippines
The issuer is solely responsible for the content of this announcement.
About Coca-Cola Philippines
Coca-Cola has been refreshing Filipinos and making a difference in the Philippines for 110 years. The Philippines was Coca-Cola's first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering a diverse portfolio of brands in its beverage portfolio and employing over 10,000 Filipinos in over 20 manufacturing facilities and more than 70 distribution centers nationwide. As part of its long-standing commitment to the country, Coca-Cola continues to go beyond good as a business by continuously supporting safe water access programs in over 250 communities, empowering around 250,000 women entrepreneurs through training and peer mentoring, and accelerating packaging collection and recycling under its global World Without Waste initiative.
About Universal Music Group
At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audio-visual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information on Universal Music Group visit www.universalmusic.com
About Nasty C
Nsikayesizwe David Ngcobo, known as Nasty C, is a South African multi-platinum music sensation and award-winning artist who has generated over 1 billion streams globally. Nasty C's talent has garnered international acclaim, leading to his signing with Def Jam Records in 2020. Featuring collaborations with esteemed artists such as T.I., Ari Lennox, Lil Gotit, and Lil Keed, his album "Zulu Man with Some Power" made an undeniable impact globally, solidifying Nasty C's position as a force to be reckoned with worldwide.
Nasty C is currently focused on creating his fourth studio album, to be released via Def Jam Records, sure to exhibit his innovation as a true pioneer and game changer in the African musical landscape.
About Zack Tabudlo
Zack Tabudlo may be the quintessential Gen Z Southeast Asian star of the new 20s: an alternative-pop and R&B singer, lyricist, multi-instrumentalist, and producer based in the Philippines. In 2022, he emerged as Spotify's most-streamed local artist in the Philippines, next to Taylor Swift and BTS. Zack has recently become the first Filipino male solo artist to achieve 1 Billion Spotify streams, with multiple songs charting #1 on Spotify's Global Viral and Billboard's Hits of The Week PH Chart.
Quote from Teejae Sonza, Coca-Cola Trademark Group Marketing Director, ASEAN & South Pacific
"Coke Studio has always taken pride in featuring our remarkable Filipino artists, and together, we have created a whole new experience of enjoying music with Coca-Cola. We are proud to have our own Zack Tabudlo featured on the Coke Studio global stage to showcase an incredible collision of musical talent that creates the taste of a fresh new sound."
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