Under the recurring motif of "European Elegance for Any Moment," this joint initiative brings two of Europe's most revered regional delicacies to Hong Kong's discerning epicures and fine-dining establishments in time for the upcoming seasonal celebrations.

Underpinning this collaborative arrival is the European Union's quality certification system established in 1992, comprising Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) labels. These certifications guarantee that every step of production adheres to strict, time-honored specifications, preserving authentic territorial identity, sustainable practices, and uncompromised excellence. Hong Kong gourmets can now discover these exceptional products through leading local food and wine purveyors across the city.

Franciacorta PDO: Adaptable Viticulture & The Art of Bottle Ageing

As the 2026 vintage unfolds, the Franciacorta appellation in Lombardy has demonstrated extraordinary viticultural agility and human expertise in response to evolving weather patterns. Following a warm spring and high summer temperatures across the rolling glacial hills of Brescia, local winegrowers initiated harvesting on July 30 in the Montorfano area, marking the earliest start in the appellation's history. This proactive strategy allowed wineries to pick grapes at optimal balance, preserving the vibrant acidity and aromatic purity essential for traditional-method sparkling wines.

Spanning more than 3,500 hectares and 120 wineries, Franciacorta's terroir, influenced by cooling alpine breezes from Lake Iseo, is cultivated primarily with Chardonnay, Pinot Nero, and Pinot Bianco, alongside the indigenous, late-ripening Erbamat varietal, which is also included among the permitted varieties for the denomination, bestowing extra structural depth and freshness to the wines. The appellation's disciplined winemaking rules dictate extended secondary fermentation in the bottle, expressed through a spectrum of distinct typologies:

• Franciacorta

Crafted primarily from Chardonnay and/or Pinot Nero, with Pinot Bianco permitted up to 50% and Erbamat up to 10%. Aged on the lees for a minimum of 18 months under 5 to 6 atmospheres of pressure, delivering savoury, zesty notes of freshly baked bread and yeast, citrus, and dried fruits across dosage categories from bone-dry Pas Dosé to Demi-Sec.

• Franciacorta Satèn

Crafted exclusively from white grapes (Chardonnay with Pinot Bianco up to 50%) and bottled at a lower pressure of maximum 5 atmospheres, yielding an ultra-fine, silky, and creamy Brut profile aged on the lees for at least 24 months.

• Franciacorta Rosé

Formulated with at least 35% Pinot Nero fermented on the skins, blended with Chardonnay and/or Pinot Bianco, and aged for a minimum of 24 months, it exhibits a full-bodied structure with pronounced aromas of wild strawberry, rose, and toasted notes, finishing clean and zesty. It is produced across all dosage categories, from Pas Dosé to Demi-Sec.

• Franciacorta Millesimato

Produced only in exceptional years, this single-vintage expression requires at least 85% of the wine to originate from the stated vintage. Aged on the lees for a minimum of 30 months, its complex profile directly mirrors the distinct weather patterns and grape quality of that specific harvest. It is crafted across various dosage categories, ranging from Pas Dosé to Extra Dry, except for Satèn Millesimato, which is produced exclusively as Brut.

• Franciacorta Riserva

Representing the highest expression of single-vintage quality, Riserva wines undergo extended ageing on the lees for a minimum of 60 months. This prolonged bottle maturation imparts exceptionally complex and evolved aromas and flavours. It is crafted in Pas Dosé, Extra Brut, and Brut categories, with Satèn Riserva produced exclusively as Brut.

Marennes Oléron PGI Oysters: Sun-Nourished Excellence& Controlled Maturation

In parallel, Marennes Oléron oyster producers along France's Atlantic coast in Charente-Maritime report a high-quality season, backed by the natural marine resilience and responsible, cycle-based aquaculture. As an ancient marine species that has adapted to shifting ocean environments over hundreds of millions of years, oysters naturally adjust to environmental changes. Operating under strict cahier des charges (production specifications), local growers practice a philosophy of restraint—using no artificial feeding or chemical treatments—while voluntarily halting summer harvesting between June and August to respect natural reproductive cycles.

This seasonal pause, combined with high levels of summer sunshine in 2026, generated an abundance of natural microalgae across the 3,000 hectares of shallow clay ponds known as claires. As harvesting resumes for the traditional claires finishing process, these sun-nourished conditions produce notably plump, firm, and flavorful oysters. The resulting portfolio offers nuanced marine profiles tailored for every seafood connoisseur:

• Fine de Claire

Light, elegant, and less fleshy, beloved for the subtle freshness of its marine profile.

• Fine de Claire Verte

Famous for its signature green-gilled hue, offering a unique vegetal nuance from naturally occurring blue microalgae in the ponds.

• Spéciale de Claire

Plump, firm, and visibly meatier, exhibiting a balance between natural sweetness and ocean saltiness.

• Pousse en Claire

The benchmark quality of the basin, cultivated for at least four months at low density in the ponds, allows each oyster extended feeding time to achieve a firm, luxurious mouthfeel filled with briny, nutty, vegetal, and mineral complexity.

Gastronomic Synergy: From Raw Bar to Contemporary Culinary Art

When paired, Franciacorta PDO wines and Marennes Oléron PGI oysters establish a harmony of umami, salinity, and effervescence. The fine bubbles and crisp acidity of crafted Franciacorta wines act as a palate cleanser, balancing the creamy texture and natural brine of fresh oysters. Served raw at ideal temperatures, between 6°C and 10°C for the sparkling wines and 5°C to 15°C for the oysters, the duo offers a sophisticated tasting experience.

The Festive Tasting Menu: A Four-Act Harmony

A curated gastronomic journey celebrating the dialogue between Italian effervescence and French ocean terroir.

Act I: The Crisp Ocean Prelude

• The Shell: Fine de Claire (light, elegant, and gracefully restrained with a delicate marine salinity)
• The Pour: Franciacorta Brut or Satèn
• The Synergy: Vibrant effervescence complements the oyster's gentle brine, accentuating its subtle creaminess and leaving a refreshed, clean palate.

Act II: Herbal Marine & Floral Elegance

• The Shell: Fine de Claire Verte (famous for its natural green gills and subtle, herbal-vegetal notes)
• The Pour: Franciacorta Satèn or Brut Millesimato
• The Synergy: The silky, rounded texture of white-grape sparkling wine with nuances of toasted nuts and delicate florals echoes the oyster's unique herbal complexity.

Act III: Satisfying Meatiness & Zesty Balance

• The Shell: Spéciale de Claire (plump and meatier with a balance of sweetness and ocean salt)
• The Pour: Franciacorta Brut
• The Synergy: The wine's bright, zesty acidity and structure balance the oyster's richer, satisfying mouthfeel.

Act IV: The High-Gastronomy Highlight

• The Shell: Pousse en Claire (slow-matured in the claires for intense, multi-layered depth)
• The Pour: Franciacorta Pas Dosé
• The Synergy: Bone-dry, mineral-driven purity meets concentrated umami, nutty richness, and deep marine complexity.

Landing in Hong Kong in time for memorable festive celebrations, Franciacorta PDO wines are now accessible at Watson's Wine, Enoteca, and Wine Paradise. Meanwhile, Marennes Oléron PGI oysters are available for direct delivery through fine food partners, including Bon-Eat-O, Cheese Club, JFood, and Seafood Society.

Hashtag: #FranciacortaPDOWines #EUAgriPromo #MarennesOléronPGIoysters #EnjoyitsfromEurope #EnjoyREsponsibly

The issuer is solely responsible for the content of this announcement.

About Franciacorta PDO Wines

Franciacorta wines are produced in the renowned Italian region of Franciacorta and bear the strict PDO certification. This certification attests to the regulations that the Franciacorta PDO must meet to preserve the special flavours and quality nurtured in the region. Made mainly from Chardonnay, Pinot Nero, Pinot Bianco, and Erbamat grapes, the traditional secondary fermentation in the bottle ensures refined bubbles, rich aromas and savoury complexity.

About Marennes Oléron PGI Oysters

Marennes Oléron oysters originate from a special growing region in the Marennes Oléron region of France, and are PGI-certified. Matured in a distinctive environment with tidal currents and mineral-rich seawater, they are characterised by an aromatic, creamy taste. A sign of quality and protection of the local region, the PGI label gives consumers a high degree of confidence in the standard of the oysters cultivated here.

*The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.

Websites and Social Media

For more information about European Elegance for any Moment, please visit:
https://european-elegance.com/hk/ or www.instagram.com/europeanelegance_hk_sg/.
Like and connect with Franciacorta PDO Wines on:
Instagram – www.instagram.com/franciacorta/
Facebook – www.facebook.com/FranciacortaInt/
YouTube – www.youtube.com/user/InFranciacorta/
Website – https://franciacorta.wine/en/

Like and connect with Marennes Oléron PGI Oysters on:
Instagram – www.instagram.com/leshuitresmarennesoleron/
Facebook – www.facebook.com/LesHuitresMarennesOleron/
YouTube – www.youtube.com/@huitresmarennesoleron395/
Website – https://www.huitresmarennesoleron.info/UK-accueil.html

• Prev
• Next