Representatives from Alpro Group and NITORI Malaysia participate in the symbolic launching gimmick, highlighting the shared commitment to promoting better sleep and healthier living.
From left to right: Ph. Lim En Ni (Chief Pharmacist & Customer Engagement Director of Alpro Group), Ph. Wong Wen Jun (Procurement Director of Alpro Group), Mr. Maezawa Yuta (Country Store Manager of NITORI Malaysia), Mr. Wada Tsutomu (ASEAN Marketing & E-Commerce Manager)
From left to right: Ph. Lim En Ni (Chief Pharmacist & Customer Engagement Director of Alpro Group), Ph. Wong Wen Jun (Procurement Director of Alpro Group), Mr. Maezawa Yuta (Country Store Manager of NITORI Malaysia), Mr. Wada Tsutomu (ASEAN Marketing & E-Commerce Manager)
Founded in Japan, NITORI is one of Asia's leading home furnishing and lifestyle retailers, known for offering functional, thoughtfully designed, and quality products that enhance everyday living. Meanwhile, Alpro Group is one of Malaysia's leading integrated healthcare groups with more than 300 touchpoints nationwide, focusing on preventive healthcare, personalized health support, and accessible healthcare solutions for Malaysian families.
The collaboration reflects a shared belief that health is not limited to medical treatment alone, but also begins with the environment people live in every day, including sleep quality, comfort, hygiene, stress management, and daily lifestyle habits.
As the first phase of the collaboration, both parties will focus on the growing topic of sleep health, in response to increasing concerns surrounding poor sleep quality and mental wellbeing among Malaysians.
According to findings from the National Health and Morbidity Survey (NHMS) 2023, approximately 2 in 5 Malaysians do not get enough sleep daily, while studies among Malaysian working adults reported that more than 50% sleep less than the recommended 7 hours per night. Sleep deprivation and poor sleep quality have also been associated with stress, anxiety, fatigue, poor concentration, emotional burnout, and long-term health risks such as cardiovascular disease and depression.
As the first phase of the collaboration, both parties will focus on the growing topic of sleep health, in response to increasing concerns surrounding poor sleep quality and mental wellbeing among Malaysians.
According to findings from the National Health and Morbidity Survey (NHMS) 2023, approximately 2 in 5 Malaysians do not get enough sleep daily, while studies among Malaysian working adults reported that more than 50% sleep less than the recommended 7 hours per night. Sleep deprivation and poor sleep quality have also been associated with stress, anxiety, fatigue, poor concentration, emotional burnout, and long-term health risks such as cardiovascular disease and depression.
Through this collaboration, Alpro will focus on preventive healthcare education, sleep health awareness, and professional guidance, while NITORI Malaysia introduces supportive home living solutions designed to improve sleep comfort, sleep hygiene, and overall living quality. An additional key element of the collaboration will involve support from Alpro Health, the corporate wellness arm of Alpro Group, which includes access to clinical psychology expertise, mental wellness screening initiatives, and preventive health education programs to further strengthen public awareness surrounding stress, emotional wellbeing, and sleep health.
Building on these combined efforts, both parties are also exploring sleep health workshops, educational initiatives, and community engagement activities aimed at increasing public awareness on the importance of quality sleep and healthy living environments.
Mr. Maezawa Yuta, Country Store Manager of NITORI Malaysia, shared:
"At NITORI, we believe that quality living begins at home. Through this collaboration with Alpro, we hope to support Malaysian families not only through functional and quality home products, but also by encouraging healthier lifestyle habits and starting with greater awareness on the importance of sleep and wellbeing."
Ph. Lim En Ni, Chief Pharmacist & Customer Engagement Director of Alpro Group, said:
"Many Malaysians underestimate the impact of sleep on physical health, emotional wellbeing, and overall quality of life. Preventive healthcare is not only about treatment, it is also about creating healthier daily habits and environments. Through this collaboration with NITORI, we hope to make supportive living solutions and sleep health awareness more accessible to communities nationwide."
This collaboration reinforces Alpro's long-term commitment to preventive healthcare by empowering Malaysians with better health awareness, early intervention, and healthier lifestyle habits. At the same time, it reflects NITORI Malaysia's philosophy of enhancing everyday life through functional home solutions that support comfort, quality, and overall wellbeing.
Moving forward, both organisations aim to progressively expand the collaboration into broader healthy living categories and customer engagement initiatives. Together, NITORI Malaysia and Alpro Group believe that healthier living begins with a better home environment because true "Healthy Living Starts at Home".
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About Alpro Group
Founded in 2002, Alpro Group's ecosystem has grown to include Alpro Pharmacy, Apotek Alpro, Alpro スギ (Sugi) Pharmacy, Alpro Physio, Alpro Clinic, Alpro Baby, Alpro OptiSaver, Alpro Audiology, Alpro Health, and Alpro Foundation. Supported by a team of more than 1,000 healthcare professionals, including doctors, pharmacists, nutritionists, dietitians, physiotherapists, optometrist and many others, Alpro serves over 5 million families in Malaysia and Indonesia through its extensive network of 500 physical outlets.Alpro Pharmacy is the first and only community pharmacy in the region to offer product liability insurance of MYR 1 million in Malaysia and IDR 3 billion in Indonesia, ensuring the supply of genuine medications and enhancing consumer trust.
With the vision of a healthy and vibrant world, Alpro Group aims to become the No. 1 prescription pharmacy chain in Southeast Asia.
About NITORI Malaysia
The NITORI Group began in 1967 as a small furniture store spanning approximately 30 tsubo (99 square meters) in Hokkaido, Japan. Over the decades, NITORI Group has expanded the reach to people not only in Japan but also globally to Taiwan in 2007 and China in 2014 respectively.
NITORI RETAIL ASEAN began its expansion in Southeast Asia, by opening its first store in Malaysia in January 2022. This was followed by Singapore in March 2022, Thailand and Vietnam in 2023, and the Philippines and Indonesia in 2024, successfully establishing a presence in six countries and regions in quick succession, with over 1,000 stores globally.
In February 2025, the NITORI Group revised its mission to: "Enrich the everyday lives of people all over the world." This new mission embodies the unwavering resolve to enrich customers' everyday lives more broadly, extending beyond just home furnishings, and broadened the business domains from furniture to home fashion, and further into apparel, home improvement, and home appliances.
The group's growth is underpinned by a clear mission to create value through products and services that deliver the unexpected. By staying true to this philosophy, the company continues to enrich customers' everyday lives and strengthen its presence in markets worldwide.
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