To elevate its significance and create a consistent and credible expression across markets, Watsons partnered with the Pantone Color Institute™, the world's leading authority on colour. Combining Watsons' rich heritage with Pantone's expertise, the collaboration helped define and articulate a global brand asset that captures the essence of Watsons and its vision for the future.
A Colour That Brings the Brand to Life
Watsons Evergreen is a vibrant blue-green hue that symbolises everyday vitality, care and reassurance, reflecting Watsons' purpose of helping customers LOOK GOOD, DO GOOD, FEEL GREAT every day. As a distinctive visual identity, it creates a shared language that connects Watsons markets worldwide.
From Watsons' logo and store design to merchandising displays, digital channels and Own Brand products, Watsons Evergreen has long been a familiar presence across customer touchpoints. The Watsons Evergreen campaign will roll out across 16 markets, including Asia, Europe and the Middle-East, through a series of customer and community activations, as well as a curated range of products, reinforcing the brand's long-standing connection with customers and communities around the world.
Celebrating a Heritage of Trusted Care
At the heart of the initiative is a simple belief: Watsons has always been there for customers and will continue to be for generations to come.
For 185 years, Watsons has supported customers in their everyday health needs, beauty routines and wellbeing moments, whether in-store or online. Watsons Evergreen reflects this enduring relationship, serving as a symbol of consistency, trust and care in an ever-evolving world.
Jared DeGuzman, Customer Director of Watsons International, said, "For 185 years, Watsons has helped customers feel healthier, happier and more confident in their daily lives. Watsons Evergreen captures that role in a simple yet powerful way. By partnering with Pantone, we've transformed our iconic brand colour into a global symbol of vitality, care and wellbeing that will connect customers across every Watsons market."
Laurie Pressman, Vice President of the Pantone Color Institute™, added, "Watsons Evergreen captures the essence of a brand that has stood the test of time while continuing to grow and evolve. It is a colour that speaks of vitality and longevity, and of a deep, lasting connection to the customers and communities Watsons has served for generations."
As Watsons marks this milestone anniversary, Watsons Evergreen stands as both a reflection of its rich heritage and a symbol of its forward-looking vision - uniting past and future in one distinctive expression of the brand.
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About Watsons
Watsons is the leading O+O (Offline plus Online) health and beauty retailer in Asia, currently operating 8,000 stores and more than 1,500 pharmacies in 16 Asian, European and Middle-East markets.
Watsons is named as the No.1 Personal Care and Beauty retailer in Asia*, providing personalised advice and counselling in health, beauty and personal care on top of its market-leading product range, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day. Watsons is the flagship health and beauty brand of AS Watson Group.
Launched in 2019, Watsons' Asia One Pass rewards our customers with local-member privileges and enables them earn points when they shop with Watsons in ten markets in Asia including Chinese Mainland, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, Indonesia, Türkiye and the Philippines.
*Campaign Asia-Pacific's Top 50 Brands survey with 10,000 respondents across 6 Asian countries
About AS Watson Group
Established in 1841, AS Watson Group is one of the world's longest-standing and most recognised retail companies with roots in Asia. Today, the company operates over 17,000 stores across 12 retail brands in 31 markets, employing 130,000 people globally. This makes AS Watson Group the largest international health and beauty retailer in the world.
In the fiscal year 2025, AS Watson Group reported revenue of over US$26 billion. The company's technology-enabled O+O (Offline plus Online) platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences.
AS Watson Group supported over 180 charitable and non-profit organisations every year, dedicating over 40,000 hours of volunteer work to serve over 370,000 people in need in our operating markets.
AS Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has four core businesses - ports and related services, retail, infrastructure and telecommunications in over 50 countries.
Please visit www.aswatson.com/our-company/o-and-o-strategy/ for more information.
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