how global media power has shifted from the moguls to the big tech bros
- Written by Matthew Ricketson, Professor of Communication, Deakin University
Until recently, Elon Musk was just a wildly successful electric car tycoon and space pioneer. Sure, he was erratic and outspoken, but his global influence was contained and seemingly under control.
But add the ownership of just one media platform, in the form of Twitter – now X – and the maverick has become a mogul, and the baton of...





