The Conversation

In China, social media apps are changing how people buy and read books – selling more than physical bookshops do

Written by Xiang Ren, Lecturer in Media and Communication, University of Sydney

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While the Australian book market was down 3% last year, genre fiction – popular on BookTok – was among the rare categories that grew.

Since 2020, BookTok has been increasingly influential in how people (especially young people) read. Books popular on BookTok were among the top ten bestselling Australian titles of 2024....

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In China, social media apps are changing how people buy and read books – selling more than physical bookshops do

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