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The Times

Consumer resistance is rising in the age of Trump. History shows how boycotts can be effective

  • Written by Garritt C. Van Dyk, Senior Lecturer in History, University of Waikato
Consumer resistance is rising in the age of Trump. History shows how boycotts can be effectiveJustin Sullivan/Getty Images

Boycotts are back. With people worried about everything from labour practices and human rights to tariffs and equal opportunity initiatives, collective consumer resistance has been rising globally.

Right now, there are several month-long boycotts of Target underway in the United States due to the company abandoning its...

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