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Men's Weekly

how offline businesses are learning from Google to improve profits

  • Written by Mark Sanderson, Professor of Information Retrieval, RMIT University
how offline businesses are learning from Google to improve profitsEvery time you access an internet site or app, you could be an unwitting subject of an A/B test.Shutterstock

The market testing that helped give us the Google search we know today is being emulated by industries from hospitality to manufacturing to help better focus their products and services and meet customer needs. So what did Google do?

If you...

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