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Men's Weekly

How a candidate's looks may be swinging your vote (without you even realising it)

  • Written by Rodrigo Praino, Senior Lecturer, College of Business, Government and Law, Flinders University
How a candidate's looks may be swinging your vote (without you even realising it)Compiling images from real American politicians with the help of the Victoria Police Criminal Identification Unit, the authors built six "ideal" candidates to test how attractiveness shifts votes.Rodrigo Praino, Daniel Stockemer/Social Science Quarterly, Author provided

If someone asks you why you chose the election candidate you voted for, you...

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