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Men's Weekly

Media companies are mad as hell at tech giants and don't want to take it anymore. But what choice do they have?

  • Written by Matthew Ricketson, Professor of Communication, Deakin University
Media companies are mad as hell at tech giants and don't want to take it anymore. But what choice do they have?Big Tech companies have built a better trap for profiting from consumers' attention than the traditional media can offer. Shutterstock

Media companies around the world are in an existential funk. The tech giants - Facebook, Google, Apple and Amazon - have built a better mousetrap for profiting from consumers’ attention than the traditional...

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